BRANDING EXECUTIVE

PT. KOKI SUNDA ABADI; Kota Medan ᯔᯩᯑᯉ᯲; On-site; IDR 180,000,000 - 300,000,000; Full time

Benefits offered by this job

Branding opportunities

Campaign involvement

Career growth

Job summary

PT KOKI SUNDA ABADI is seeking a Marketing & Branding Specialist in Medan to lead branding strategies and integrated campaigns across online and offline channels. You will manage social media, develop content calendars, and coordinate content production with creators and agencies.

You will monitor trends and maintain brand consistency while building partnerships with media and influencers, ensuring timely execution of campaigns and events.

Qualifications

• Bachelor’s degree in Marketing, Communication, Branding, Business, Design, or a related field is preferred.
• 1–2 years of experience in branding, marketing, social media, content, or a related role is preferred.
• Experience in F&B, hospitality, lifestyle, retail, or creative industry is an advantage.
• Strong understanding of the local market and current social media trends.
• Creative and innovative, able to turn ideas into practical campaigns.
• Familiar with Instagram, TikTok, Xiaohongshu, Threads, Google Business Profile, and other digital platforms.
• Good content-planning, copywriting, storytelling, and communication skills.
• Basic design skills and familiarity with Canva or Adobe Creative Suite is an advantage.
• Familiarity with social media analytics and advertising platforms is an advantage.
• Strong project-management, time-management, and cross-functional coordination skills.

Responsibilities

• Develop and execute marketing and branding strategies leveraging local trends and holidays to boost brand awareness.
• Plan and manage integrated campaigns across online and offline channels from concept to evaluation.
• Manage the company’s social media platforms including Instagram, TikTok, Xiaohongshu, and Threads.
• Create monthly content calendars and engaging ideas aligned with brand identity and audience.
• Coordinate content production across photography, videography, copywriting, graphic design, and promotions.
• Monitor trends, competitor activity, and audience behavior to find new opportunities.
• Ensure campaigns, promotions, events, and brand projects run smoothly and on schedule.
• Maintain consistent brand visuals and tone across all customer touchpoints.
• Build relationships with media, influencers, agencies, vendors, and partners.

Skills

Branding strategy

Social media management

Content planning

Copywriting

Storytelling

Design basics Canva/Adobe

Analytics

Project management

Education

Bachelor’s degree in Marketing/Communication/Branding/Business/Design

Tools

Canva

Adobe Creative Suite

Google Business Profile

Job description

Develop and execute marketing and branding strategies that leverage local trends, events, seasonal moments, and public holidays to increase brand awareness and strengthen brand positioning.

Plan and manage integrated campaigns across online and offline channels, from concept development through execution and evaluation.

Manage the company’s official social media platforms, including Instagram, TikTok, Xiaohongshu, Threads, and other relevant channels.

Develop monthly content calendars and create engaging content ideas aligned with each brand’s identity and target audience.

Coordinate content production, including photography, videography, copywriting, graphic design, and promotional materials.

Write or review captions, campaign messages, promotional copy, and other customer-facing communications.

Monitor social media trends, competitor activities, and audience behavior to identify new opportunities for the brands.

Coordinate with outlet PICs and internal departments to ensure campaigns, promotions, events, and brand projects are executed smoothly and on schedule.

Monitor online reviews, customer complaints, and public sentiment; coordinate timely responses and appropriate follow-up to protect the company’s reputation.

Manage and maintain third‑party business accounts and listings, including Google Business Profile/Google Maps, TikTok, GrabFood, GoFood, and other relevant platforms.

Ensure business information, promotional materials, menus, operating hours, and brand visuals remain accurate and consistent across all channels.

Oversee the development and quality control of brand‑related design materials, including menus, packaging, signage, advertisements, digital assets, and event collateral.

Maintain consistent brand identity, tone of voice, and visual standards across all customer touchpoints.

Build and maintain relationships with media, influencers, content creators, agencies, vendors, and external business partners.

Coordinate collaborations, sponsorships, media placements, and partnership agreements, including related contracts and deliverables.

Manage campaign timelines, marketing budgets, vendor quotations, and production schedules.

Track campaign and content performance using relevant analytics tools, prepare regular reports, and recommend improvements based on the results.

Support outlet openings, product launches, promotional events, and other brand-building initiatives when required.

Requirements

Bachelor’s degree in Marketing, Communication, Branding, Business, Design, or a related field is preferred.

At least 1–2 years of experience in branding, marketing, social media, content, or a related role is preferred.

Experience in the F&B, hospitality, lifestyle, retail, or creative industry will be an advantage.

Strong understanding of the local market, consumer behavior, and current social media trends.

Creative and innovative, with the ability to turn ideas into practical and measurable campaigns.

Familiar with Instagram, TikTok, Xiaohongshu, Threads, Google Business Profile, and other relevant digital platforms.

Good content-planning, copywriting, storytelling, and communication skills.

Basic design skills and familiarity with tools such as Canva or Adobe Creative Suite are an advantage.

Familiarity with social media analytics and advertising platforms is an advantage.

Strong project-management, time-management, and cross-functional coordination skills.

Detail‑oriented, proactive, responsible, and able to manage multiple projects and deadlines simultaneously.

Comfortable communicating and coordinating with outlet teams, vendors, creators, media partners, and management.

Able to work independently while collaborating effectively as part of a team.

Willing to occasionally work outside regular hours when supporting campaigns, content production, launches, or events.

Benefits

• Opportunity to manage and develop multiple lifestyle and F&B brands.
• Hands‑on involvement in creative campaigns, collaborations, launches, and events.
• Professional growth opportunities in branding, content, and integrated marketing.

PT KOKI SUNDA ABADI is a modern Indonesian culinary destination that blends the deliciousness of contemporary dishes with an aesthetic and comfortable space concept. We specialize in serving authentic Indonesian cuisine, premium coffee, desserts, and innovative fusion menus. Through our commitment to flavor creativity and a casual ambiance, we have become a favorite gathering space for families, young professionals, and creative communities to relax while enjoying our dishes.

PT KOKI SUNDA ABADI is a modern Indonesian culinary destination that blends the deliciousness of contemporary dishes with an aesthetic and comfortable space concept. We specialize in serving authentic Indonesian cuisine, premium coffee, desserts, and innovative fusion menus. Through our commitment to flavor creativity and a casual ambiance, we have become a favorite gathering space for families, young professionals, and creative communities to relax while enjoying our dishes.