Social Media Marketing Specialist

Tip Tap Toe Jogjakarta; Sleman; On-site; IDR 66,960,000 - 133,920,000; Part time

Job summary

Tip Tap Toe Jogjakarta in Sleman, Yogyakarta invites a Social Media Marketing Specialist to join on-site on a contract basis. You will grow the restaurant's digital presence and engage with guests across platforms.

You will plan and execute campaigns, craft photo and video content, write captions, and manage posting schedules. Collaboration with the restaurant team is essential to promote menus, events, and promotions while maintaining brand voice.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience planning and executing online campaigns.
• Proficiency in Social Media Content Creation, including visual and written content tailored to platforms like Instagram, TikTok, and Facebook.
• Foundational knowledge of Marketing principles, brand positioning, and audience targeting.
• Effective Communication skills, including clear writing, professional messaging, and collaboration with on-site teams.
• Familiarity with social media analytics tools and basic performance reporting.
• Ability to work on-site in Sleman with a flexible schedule, including evenings or weekends as needed.
• Creative mindset with attention to detail and a strong sense of visual aesthetics for food and lifestyle content.
• Prior experience in F&B, hospitality, or lifestyle brands is an advantage; a diploma or degree in Marketing, Communications, or a related field is beneficial but not required.

Responsibilities

• Plan and execute social media campaigns across key platforms.
• Create engaging photo and video content.
• Write captions and manage posting schedules.
• Monitor performance metrics and insights.
• Respond to comments and messages in a timely manner.
• Collaborate with the restaurant team to promote menu items, events, and promotions.
• Support broader marketing initiatives and ensure brand consistency.

Skills

Social Media Marketing

Content Creation

Marketing principles

Communication skills

Analytics tools

On-site collaboration

Visual aesthetics

F&B experience advantage

Education

Marketing/Communications degree

Job description

Company Description

Tip Tap Toe Jogjakarta is a vibrant dining destination in Sleman, Yogyakarta, known for its warm, welcoming atmosphere and consistently flavorful menu. The team focuses on thoughtfully prepared dishes made with fresh ingredients, complemented by quality drinks and a lively ambiance. Service is attentive and genuinely geared toward making guests feel at home, whether they visit for a casual lunch, romantic dinner, or special event. As a growing local favorite, Tip Tap Toe offers hospitality professionals and creatives an engaging environment to contribute to memorable guest experiences.

Role Description

The Social Media Marketing Specialist is a contract, on-site role based in Sleman, responsible for managing and growing Tip Tap Toe's digital presence. Day-to-day tasks include planning and executing social media campaigns, creating engaging photo and video content, writing captions, and managing posting schedules across key platforms. The role involves monitoring performance metrics, responding to comments and messages, and collaborating with the restaurant team to promote menu items, events, and special promotions. The specialist will also support broader marketing initiatives, ensure brand consistency, and regularly gather insights from guests and trends to improve online engagement.

Qualifications

• Strong skills in Social Media Marketing and Digital Marketing, with experience planning and executing online campaigns.
• Proficiency in Social Media Content Creation, including visual and written content tailored to platforms like Instagram, TikTok, and Facebook.
• Foundational knowledge of Marketing principles, brand positioning, and audience targeting.
• Effective Communication skills, including clear writing, professional messaging, and collaboration with on-site teams.
• Familiarity with social media analytics tools and basic performance reporting.
• Ability to work on-site in Sleman with a flexible schedule, including evenings or weekends as needed.
• Creative mindset with attention to detail and a strong sense of visual aesthetics for food and lifestyle content.
• Prior experience in F&B, hospitality, or lifestyle brands is an advantage; a diploma or degree in Marketing, Communications, or a related field is beneficial but not required.