Social Media & Content Specialist Intern

PT Indsight Destination Managemen; Tangerang; On-site; IDR 22,320,000 - 33,480,000; Part time

Job summary

PT Indsight Destination Managemen is seeking a Social Media & Content Specialist Intern to manage end-to-end social media for True Indonesia and mytripology, crafting captions and overseeing the editorial calendar. You will work with a graphic designer to ensure visually compelling content and assist with asset sourcing.

Ideal candidates are fresh graduates in marketing/communications and demonstrate strong English writing, brand awareness, and a proactive, creative approach.

Qualifications

• Fresh graduate with interest in marketing and social media strategy.
• Strong written communication skills in English and ability to adapt tone across brands.
• Experience with Instagram and Facebook content/brand management is a plus.
• Comfortable with basic social media metrics and reporting.

Responsibilities

• Develop and maintain the Instagram editorial plan and content calendar for True Indonesia and mytripology.
• Write captions and overlay text for feed posts, carousels, and reels.
• Manage end-to-end social media process: planning, scheduling, posting, and reporting.
• Collaborate with the graphic designer to brief creative needs and translate plans into visuals.
• Assist in sourcing assets (photos, videos) and copy for collateral beyond digital content.
• Track social media performance and summarize insights for stakeholders.
• Research trends to inform content direction and platform growth opportunities.
• Explore opportunities to extend presence to additional platforms; leverage AI tools to speed up drafts.

Skills

Social media management

Content creation

Copywriting

English copywriting

Editorial planning

Education

Fresh graduate in Marketing/Communications/Business

Tools

AI tools

Social media platforms

Job description

Social Media & Content Specialist Intern

You will execute end-to-end social media management for our brands, from content planning to posting to performance reporting. You will own the Instagram editorial plan for True Indonesia (@trueindonesia_travel) and mytripology (@mytripology), write captions and overlay text, and work closely alongside our graphic designer. You will also assist our graphic designer in sourcing assets, photos, videos, and visual references, while they handle all visual design. You will also serve as copywriter for company collaterals beyond digital marketing content and articles, such as exhibition materials, company videos, and other materials that need copy. Currently our active channels are Instagram and Facebook, but you'll be expected to explore and help us grow into other platforms. If the role proves successful, you may also take on our foundation's Instagram account, @oceaterra.

Key responsibilities

Develop and maintain the Instagram editorial plan and content calendar for True Indonesia (@trueindonesia_travel) and mytripology (@mytripology).

Write captions and overlay text for feed posts, carousels, and reels, matched to each brand's tone and audience.

Manage the end-to-end social media process: content planning, scheduling, posting, and performance reporting, working alongside (not performing) design work.

Collaborate closely with the graphic designer to brief creative needs and ensure content plans translate into ready-to-post visuals.

Assist the graphic designer in sourcing assets, photos, videos, and visual references that fit the brand and content direction.

Act as copywriter for company collaterals beyond digital marketing content and articles, such as exhibition materials, company videos, and other internal or external materials that need copy.

Track and report social media performance across Instagram and Facebook, summarizing key metrics and insights for internal stakeholders.

Proactively research trends and audience behavior to inform content direction, themes, and formats.

Explore and recommend opportunities to grow presence on additional social platforms beyond Instagram and Facebook.

Use AI tools (e.g., Claude, Perplexity) to speed up research, idea generation, and drafts, while learning how to review and refine AI-generated output.

About you

Fresh graduate in Marketing, Communications, Business, or a related field, available to commit full-time for the internship period.

Strong written communication skills in English; comfortable adapting tone and voice across two or more brands.

Strong interest in social media, content strategy, and storytelling, with a creative eye for what makes a post work.

Hands-on familiarity with Instagram and Facebook from a content/brand-management perspective (personal or organizational use counts).

Comfortable working with basic social media performance metrics and reporting.

Detail-oriented and reliable, able to plan ahead and keep an editorial calendar on track.

Proactive and able to take initiative in developing content ideas without waiting for direction.

Curious and willing to work with AI tools (e.g., Claude, Perplexity, ChatGPT, Gemini) as part of the daily workflow; prior experience beyond basic prompting is a plus.