Social Media Specialist

The Cakap Group; Provinsi Bali; On-site; IDR 81,245,000 - 97,315,000; Full time

Benefits offered by this job

Religious Holiday Allowance (THR)

Daily snacks

Meal allowance

Growth opportunities

Job summary

The Cakap Group in Bali, Indonesia, is seeking a Creative Social Media Specialist to manage and grow our social presence for The Cakap Group and its hospitality clients. You will develop content, schedules, and campaigns across key platforms.

Collaborating with the Marketing Manager, you will translate brand identities into engaging posts, monitor performance, and optimize content for multiple brands from our Bali office.

Qualifications

• Minimum 2-3 years of experience in social media management, digital marketing, content marketing, communications, or a related field.
• Proven experience managing social media accounts for brands, businesses, agencies, or clients.
• Strong understanding of major social media platforms (Instagram, TikTok, Facebook, LinkedIn).
• Strong copywriting and storytelling skills.
• Good understanding of content strategy, audience engagement, trends, and platform best practices.
• Experience developing content calendars, coordinating content production, and managing publishing schedules.
• Strong organizational and coordination skills.
• Strong communication and interpersonal skills; good command of English.
• Creative, proactive, detail-oriented, and solutions-focused.

Responsibilities

• Manage and maintain social media accounts for The Cakap Group and assigned client brands across relevant platforms.
• Develop and execute social media strategies aligned with each brand's positioning and objectives.
• Create and maintain monthly and weekly social media content calendars for TCG and client accounts.
• Schedule, publish, and manage social media content consistently across platforms.
• Monitor social media trends and platform developments relevant to hospitality and lifestyle.
• Ensure all content follows brand guidelines, tone, and visual identity.
• Content Creation & Coordination: Develop engaging social content; coordinate with designers, photographers, videographers; participate in shoots; adapt content for different brands.
• Community Management & Engagement: Monitor comments/DMs, respond professionally, identify engagement opportunities, escalate issues.
• Client Social Media Support: Align content with client brands; communicate requirements and approvals; translate briefs into content plans.
• Performance Monitoring & Reporting: Track reach, engagement, followers; prepare performance reports; provide recommendations.
• Brand & Marketing Support: Assist Marketing Manager with broader campaigns; maintain consistent brand voice across channels.

Skills

Social media management

Content creation

Copywriting

Brand awareness

English proficiency

Job description

Position: Social Media Specialist
Client: The Cakap Group
Location: Bali, Indonesia
Department: Marketing
Reports To: Marketing Manager

Budget Up To: IDR 8.000.000

About Us

The Cakap Group (TCG) is a licensed hospitality management and restaurant consulting company in Indonesia with an 11-year history of success. We design, launch, and manage a diverse portfolio of prestigious projects, ranging from boutique hotels and luxury resorts to restaurants and luxury yachts. With over 150 successful projects and 800+ employees recruited, we offer a stable, dynamic, and internationally standardized working environment. You will collaborate with a multidisciplinary team of specialists, supported by our state-of-the-art Research & Development (R&D) kitchen and modern training facilities in Bali. Join us to accelerate your career and be part of an exceptional team that transforms ambitious visions into world-class hospitality experiences.

About the Position

The Cakap Group is looking for a creative and results-driven Social Media Specialist to manage and grow the social media presence of both The Cakap Group and its hospitality clients. This role will be responsible for developing and executing social media strategies, creating engaging content, managing social media channels, and ensuring consistent brand communication across multiple platforms.

This is a hands-on role suited to a social media professional who understands both content and strategy. You will work closely with the Marketing Manager and internal teams to develop compelling content, manage social media calendars, monitor performance, and strengthen digital presence. You will also support client projects by adapting social media strategies and content to different brands, audiences, and hospitality concepts.

What You Will Contribute

As a Social Media Specialist at The Cakap Group, your core contribution is to strengthen the company's and clients' digital presence through effective social media management and engaging content. You will help translate brand identities, hospitality concepts, and marketing objectives into relevant social media content that builds awareness, engagement, and audience growth.

Working closely with the Marketing Manager, you will manage day-to-day social media activities for TCG and assigned clients, while supporting the development of campaigns, content strategies, and digital initiatives across multiple projects.

What You Will Do

• Manage and maintain social media accounts for The Cakap Group and assigned client brands across relevant platforms.
• Develop and execute social media strategies aligned with each brand's positioning, objectives, target audience, and marketing direction.
• Create and maintain monthly and weekly social media content calendars for TCG and client accounts.
• Schedule, publish, and manage social media content consistently across platforms.
• Stay updated on social media trends, platform developments, content formats, and relevant hospitality and lifestyle trends.
• Ensure all published content follows brand guidelines, tone of voice, visual identity, and communication standards.

Content Creation & Coordination

• Develop engaging social media content, including captions, stories, reels, short-form videos, carousels, and other relevant formats.
• Coordinate with designers, photographers, videographers, and other creative partners to produce high-quality content.
• Participate in content planning, photoshoots, videoshoots, and on-site content production when required.
• Develop creative concepts and content ideas that highlight hospitality projects, restaurants, hotels, people, experiences, and company activities.
• Adapt content and creative direction according to different client brands, audiences, and campaign objectives.
• Ensure all content is accurate, relevant, visually appealing, and aligned with the intended brand positioning.

Community Management & Engagement

• Monitor comments, direct messages, mentions, tags, and other interactions across social media platforms.
• Respond to audience inquiries and interactions professionally and in line with brand guidelines.
• Identify opportunities to increase engagement and build stronger online communities.
• Monitor audience feedback and escalated relevant issues, complaints, or opportunities to the Marketing Manager or appropriate client contact.
• Support social media campaigns, collaborations, influencer activities, and other engagement initiatives.

Client Social Media Support

• Manage social media activities for assigned TCG clients, ensuring content is aligned with their brand identity and marketing objectives.
• Communicate with clients and project teams regarding content requirements, approvals, schedules, and campaign activities.
• Translate client briefs and marketing objectives into practical social media content and execution plans.
• Coordinate content approvals and ensure client deliverables are completed accurately and on schedule.
• Provide recommendations to clients based on social media trends, audience behavior, and content performance.

Performance Monitoring & Reporting

• Track social media performance, including reach, impressions, engagement, follower growth, content performance, and other relevant metrics.
• Prepare regular social media performance reports for The Cakap Group and assigned clients.
• Analyze content performance and identify opportunities for improvement.
• Provide actionable recommendations to improve content quality, engagement, and overall social media performance.
• Monitor competitor and industry activity to identify relevant trends, opportunities, and content inspiration.

Brand & Marketing Support

• Support the Marketing Manager in developing and executing broader digital marketing campaigns and initiatives.
• Assist with promotional campaigns, company announcements, events, launches, and other marketing activities.
• Maintain consistency in TCG's brand voice and digital presence across all social media channels.
• Support internal company communication and employer-branding content when required.
• Represent The Cakap Group professionally when working with clients, creative partners, suppliers, influencers, and other external stakeholders.

Who We're Looking For

Must-Have

• Minimum 2-3 years of experience in social media management, digital marketing, content marketing, communications, or a related field.
• Proven experience managing social media accounts for brands, businesses, agencies, or clients.
• Strong understanding of major social media platforms, including Instagram, TikTok, Facebook, LinkedIn, and other relevant channels.
• Strong copywriting and storytelling skills, with the ability to create engaging and brand-appropriate social media content.
• Good understanding of social media content strategy, audience engagement, trends, and platform best practices.
• Experience developing content calendars, coordinating content production, and managing publishing schedules.
• Comfortable working with creative teams, photographers, videographers, designers, and other external partners.
• Strong organizational and coordination skills, comfortable managing multiple brands, projects, and deadlines simultaneously.
• Strong communication and interpersonal skills, able to work confidently with clients, internal teams, and external partners.
• Creative, proactive, detail-oriented, and solutions-focused, with a good command of English, both written and spoken.

Nice to Have (Will Set You Apart)

• Experience managing social media for hospitality, restaurants, hotels, resorts, lifestyle, travel, or F&B brands.
• Experience working in an agency, consulting, or multi-client environment.
• Basic skills in photography, videography, graphic design, or short-form video editing.
• Familiarity with social media management and analytics tools such as Meta Business Suite, TikTok Business tools, scheduling platforms, or similar software.
• Experience working with influencers, creators, KOLs, or social media collaborations.
• Strong visual sense and understanding of hospitality, lifestyle, and luxury brand aesthetics.
• Adaptable and comfortable managing different brand identities, communication styles, and client requirements.

What We Offer

• Religious Holiday Allowance (THR)
• Hands-on exposure to social media management, content creation, and digital marketing across The Cakap Group and multiple hospitality client projects in Bali

Perks and benefits Medical Tunjangan Hari Raya (THR) Daily snacks & supportive office environment Opportunities to grow with a fast-expanding team Meal Allowance