Social Media Specialist

White Rock Beach Clube; Kuta Selatan; On-site; IDR 100,440,000 - 167,400,000; Full time

Benefits offered by this job

Competitive salary and benefits

Professional development in digital营销

Vibrant team environment with regular社

Staff discounts and wellness

Job summary

White Rock Beach Club in Bali is seeking a talented Social Media Specialist to join our marketing team. This full-time role based in Ungasan, Bali, focuses on building our brand presence across Instagram, Facebook, TikTok, and beyond.

You will craft engaging content and execute strategies that resonate with guests in the hospitality and leisure space. You will work closely with marketing, events and management, manage paid campaigns, monitor performance, and stay ahead of platform changes to

Qualifications

• 2–4 years of proven experience in social media or digital marketing within hospitality.
• Strong copywriting skills in English and Bahasa Indonesia.
• Experience in managing KOLs/Influencers and collaborations.
• Creative, proactive, detail-oriented with up-to-date digital and lifestyle trend awareness.

Responsibilities

• Create, curate and schedule content across Instagram, Facebook, TikTok, Twitter, and LinkedIn.
• Develop and implement social media strategies aligned with brand guidelines.
• Manage day-to-day social media operations, engagement and follower relationships.
• Monitor trends, competitors and industry developments to identify opportunities.
• Analyze performance using analytics tools and report insights.
• Collaborate with marketing, events and management for consistent messaging.
• Create and manage paid social campaigns to drive reach and conversions.
• Conduct social listening and sentiment analysis.

Skills

Content strategy

Content creation

Copywriting

Influencer management

Analytics

Community engagement

Paid social campaigns

Social listening

Tools

Social media analytics tools

Job description

About the role White Rock Beach Club is seeking a talented and creative Social Media Specialist to join our marketing and communications team. This is a full-time position based in Kuta Selatan, Bali, where you will play a vital role in building and maintaining our brand presence across all social media platforms. As a Social Media Specialist, you will be responsible for developing and executing comprehensive social media strategies that engage our audience, drive brand awareness, and support our business objectives in the competitive hospitality and leisure industry.

What you'll be doing

• Creating, curating and scheduling engaging content across all social media platforms including Instagram, Facebook, TikTok, Twitter and LinkedIn


• Developing and implementing social media strategies aligned with overall marketing objectives and brand guidelines


• Managing day-to-day social media operations, including community engagement, responding to comments and messages, and building relationships with followers


• Monitoring social media trends, competitor activity and industry developments to identify opportunities for innovation and improvement


• Analysing social media performance using analytics tools and providing regular reports on key metrics and insights


• Collaborating with internal teams including marketing, events, and management to ensure consistent brand messaging


• Creating and managing paid social media campaigns to drive targeted reach and conversions


• Conducting social listening and sentiment analysis to understand audience needs and brand perception


• Staying updated on algorithm changes and best practices to optimise content performance

What we’re looking for

• 2-4 years of proven experience as a Social Media Specialist, Digital Marketing role, or similar position in the hospitality, tourism or leisure industry


• Strong understanding of Instagram, TikTok, Facebook, and emerging social media trends.


• Experienced in developing content strategies and managing content calendars.


• Strong copywriting skills with the ability to create engaging, on-brand captions, campaign messaging, and promotional content in English and Bahasa Indonesia.


• Experienced in managing KOLs/Influencers, including sourcing, coordinating collaborations, preparing briefs, and monitoring campaign deliverables.


• Able to monitor social media insights and evaluate campaign performance.


• Creative, proactive, detail-oriented, and up-to-date with digital and lifestyle trends.


• Experience in hospitality, F&B, lifestyle, or entertainment industry is a plus.


• Willing to work in Ungasan, Bali.

About us

White Rock Beach Club is a premier destination in Kuta Selatan, Bali, offering a unique blend of luxury hospitality, exceptional dining experiences and vibrant entertainment. We are committed to creating unforgettable moments for our guests whilst maintaining a strong commitment to sustainability and community engagement. Our team is passionate, creative and dedicated to delivering outstanding service and experiences. We pride ourselves on fostering a positive, inclusive workplace culture where innovation is encouraged and team members are valued.

What we offer

• We provide a competitive salary package and a range of benefits designed to support your professional growth and wellbeing.


• Working at White Rock Beach Club offers you the opportunity to be part of a dynamic, creative team in one of the world's most beautiful destinations.


• We offer flexible working arrangements where possible, professional development opportunities including training in digital marketing and social media trends, and a vibrant team environment with regular social events.


• Additional benefits include staff discounts on our facilities and services, health and wellness initiatives, and the chance to work with cutting-edge social media and marketing technologies.


• We are committed to creating an inclusive workplace and welcome applications from candidates of diverse backgrounds.