Social Media Specialist

Al-Azhar Kelapa Gading; Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

Al-Azhar Kelapa Gading, based in Kelapa Gading, Jakarta, is seeking a Social Media Specialist to lead the development and execution of our social media strategy across platforms to boost brand visibility and community engagement.

The role requires 1–2 years of relevant experience, proficiency in English and Indonesian, and hands-on experience with Meta and Google advertising tools, Canva, and analytics platforms. This is a full-time position in Jakarta.

Qualifications

• Minimum Diploma (D3) or Bachelor's Degree in Marketing, Communications, Digital Marketing, Public Relations, Business, or related fields.
• Minimum 1–2 years of experience as a Social Media Specialist or similar role.
• Proficient in managing platforms: Instagram, Facebook, TikTok, LinkedIn, YouTube, X.
• Experienced in managing Meta Ads, Google Ads, TikTok Ads and other digital ads.
• Strong understanding of digital funnels, customer journeys, lead generation, conversion optimization and performance marketing.
• Able to analyze data and develop data-driven strategies.
• Proficient in Meta Business Suite, TikTok Ads Manager, Google Analytics, Google Ads, Canva, and other tools.
• Strong content creation and copywriting in Indonesian and English.
• Proficient in English, both spoken and written, at a professional level.

Responsibilities

• Develop, manage, and implement social media strategies aligned with objectives and branding.
• Create monthly content plans and calendars for Instagram, Facebook, LinkedIn, TikTok, YouTube, and more.
• Produce engaging content including photos, videos, copy, Reels, and promotional materials.
• Manage digital marketing campaigns across Meta, Google, TikTok, LinkedIn, and other platforms.
• Optimize activities to boost brand awareness, engagement, leads, and conversions.
• Collaborate with creators, writers, videographers, and departments for high-quality content.
• Monitor engagement and build a positive digital community.
• Analyze performance with analytics tools and prepare regular reports with recommendations.
• Perform additional duties as needed to support organizational goals.

Skills

Social Media

Advertising Platforms

Data Analysis

Content Creation

English Proficiency

Education

Diploma (D3) or Bachelor's Degree

Bachelor's Degree in Marketing

Tools

Meta Business Suite

TikTok Ads Manager

Google Analytics

Google Ads

Canva

Job description

About the role

We are seeking a Social Media Specialist to join the Marketing & Communications team at Al-Azhar Kelapa Gading. This is a full-time position based in Kelapa Gading, Jakarta. As Social Media Specialist, you will be responsible for developing, implementing and managing our social media strategy across all platforms to enhance brand visibility, engagement and community building. This role is pivotal in connecting our institution with students, parents and stakeholders through compelling digital content and meaningful interactions.

Key responsibilities

Develop, manage, and implement social media strategies aligned with the organization's objectives, branding, and target audience.

Develop monthly content plans and content calendars for various social media platforms, including Instagram, Facebook, LinkedIn, TikTok, YouTube, and other digital platforms.

Create engaging and creative content, including photos, videos, copywriting, basic designs, Reels, short-form videos, articles, and digital promotional materials.

Manage Digital Marketing campaigns, including Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads, and other digital advertising platforms.

Optimize digital marketing activities to increase brand awareness, engagement, lead generation, and conversion rates.

Collaborate with content creators, content writers, videographers/multimedia teams, and relevant departments to produce high-quality and consistent content.

Manage audience interactions professionally to increase engagement and build a positive digital community.

Monitor, evaluate, and analyze social media and digital campaign performance using various analytics tools.

Prepare regular social media and digital marketing performance reports, including strategic recommendations to improve overall performance.

Perform other duties, responsibilities, and assignments as directed by supervisors or management, in accordance with organizational needs, provided they remain within the scope of the position's competencies and functions and support the achievement of the Foundation's objectives and interests.

What we're looking for

Minimum Diploma (D3) or Bachelor's Degree (S1) in Marketing, Communications, Digital Marketing, Public Relations, Business, or other relevant fields.

Minimum 1-2 years of experience as a Social Media Specialist, Digital Marketing Specialist, or in a similar position.

Proficient in managing professional social media platforms, including Instagram, Facebook, TikTok, LinkedIn, YouTube, X, and other relevant platforms.

Experienced in managing and optimizing Meta Ads, Google Ads, TikTok Ads, and other digital advertising platforms.

Strong understanding of digital funnels, customer journeys, lead generation, conversion optimization, and performance marketing.

Able to analyze data and develop data-driven strategies.

Proficient in digital tools such as Meta Business Suite, TikTok Ads Manager, Google Analytics, Google Ads, Canva, and other social media management tools.

Strong content creation and copywriting skills in both Indonesian and English.

Proficient in English, both spoken and written, at a professional level.

Creative, adaptable, and an effective communicator, with the ability to work collaboratively in a team and meet targets and deadlines.

What we offer

Competitive salary and benefits package commensurate with experience and qualifications

Opportunities for professional development and training in digital marketing and communications

A collaborative and creative work environment that values innovation and fresh ideas

Career progression opportunities within the marketing and communications department

Health and wellness benefits to support your overall wellbeing

Flexible work arrangements that promote work-life balance

About us

Al-Azhar Kelapa Gading is a leading educational institution in Jakarta dedicated to providing high-quality education combined with modern academic excellence. We are committed to nurturing students who are intellectually capable, spiritually grounded and socially responsible. Our institution values innovation, integrity and inclusivity, creating a dynamic learning environment for students of all backgrounds. We leverage technology and contemporary teaching methods to prepare our students for success in an increasingly digital and interconnected world.