SOCIAL MEDIA SPECIALIST

PT Ocean Centra Furnindo; Jakarta Utara; On-site; IDR 180,000,000 - 320,000,000; Full time

Benefits offered by this job

Health and wellness benefits

Flexible working arrangements

Professional development

Job summary

PT Ocean Centra Furnindo is seeking a creative Social Media Specialist to lead our digital presence from our Jakarta base. You will craft content, execute strategies, and monitor performance across Instagram, Facebook, TikTok and other channels.

Join a collaborative Marketing & Communications team focused on growth, engagement and customer loyalty through compelling storytelling and data-driven decisions.

Qualifications

• 2+ years in a Social Media Specialist or similar role.
• Strong understanding of major platforms, algorithms and ads tools.
• Excellent written and verbal English and Indonesian communication.
• Proven ability to create engaging content for target audiences.
• Experience with analytics platforms and performance reporting.
• Familiarity with social media advertising and budgeting.
• Ability to work across teams and manage multiple projects.

Responsibilities

• Develop, curate and publish content across Instagram, Facebook, TikTok and others.
• Create and implement social media strategies aligned with brand guidelines.
• Monitor metrics, provide reports, and optimize campaigns.
• Engage with followers, respond to comments and messages professionally.
• Collaborate with design and content teams for on-brand assets.
• Identify trending topics and features to improve reach.
• Manage social media ad campaigns and budget allocation.
• Stay updated on platform changes and best practices in digital marketing.
• Coordinate with departments for consistent brand voice.

Skills

2+ years exp

Social media strategy

Content creation

English & Indonesian

Analytics & reporting

Advertising on platforms

Multitasking

Creative thinking

Furniture/home decor familiarity

Tools

Hootsuite / Buffer / Meta

Canva / CapCut / Adobe CS

Job description

About the role

PT Ocean Centra Furnindo is seeking a talented and creative Social Media Specialist to join our dynamic Marketing & Communications team. This is a full-time position based in Kelapa Gading, Jakarta Raya, where you will play a crucial role in building and maintaining our digital presence across social media platforms. As Social Media Specialist, you will be responsible for developing and executing comprehensive social media strategies that enhance brand awareness, engagement, and customer loyalty. This role is essential to our company's growth objectives and will directly contribute to our digital marketing success and overall business performance.

Key responsibilities

• Develop, curate, and publish engaging content across all social media platforms including Instagram, Facebook, TikTok and other relevant channels
• Create and implement social media marketing strategies aligned with company objectives and brand guidelines
• Monitor social media performance metrics and analytics, providing regular reports and recommendations for optimisation
• Engage with followers and community members, responding to comments and messages in a timely and professional manner
• Collaborate with the design and content teams to develop visually appealing and on-brand social media assets
• Identify and implement trending topics, hashtags and social media features to increase reach and visibility
• Manage social media advertising campaigns and budget allocation to maximise return on investment
• Stay up to date with social media trends, platform algorithm changes and best practices in digital marketing
• Coordinate with other departments to ensure consistent messaging and brand voice across all channels

What we're looking for

• Proven experience (2+ years) working as a Social Media Specialist or similar digital marketing role
• Strong knowledge of major social media platforms and their respective best practices, algorithms and advertising tools
• Excellent written and verbal communication skills in both English and Indonesian
• Demonstrated ability to create engaging, creative content that resonates with target audiences
• Proficiency with social media management tools and analytics platforms such as Hootsuite, Buffer, or Meta Business Suite
• Experience with graphic design tools (Canva,Capcut, Adobe Creative Suite) or ability to work effectively with design teams
• Strong understanding of social media advertising, including campaign setup, targeting and performance analysis
• Excellent organisational and multitasking skills with the ability to manage multiple projects simultaneously
• Data-driven mindset with the ability to interpret analytics and make informed recommendations
• Creative thinking and problem-solving abilities
• Familiarity with the furniture or home décor industry is a plus

What we offer

• Competitive salary package commensurate with experience and qualifications
• Opportunities for professional development and training in digital marketing and social media trends
• Collaborative and creative work environment that encourages innovation and new ideas
• Health and wellness benefits including medical coverage
• Flexible working arrangements and supportive company culture
• Career advancement opportunities within our growing organisation
• Access to the latest social media and marketing tools and technologies

About us

PT Ocean Centra Furnindo is a leading furniture company committed to providing high-quality products and exceptional customer experiences. With a strong focus on innovation and design, we are dedicated to transforming living spaces and enhancing the quality of life for our customers. Our company values creativity, integrity and customer-centricity, and we maintain a dynamic and inclusive workplace where talented individuals can thrive. We are passionate about building a strong brand presence in the digital space and connecting with our customers through meaningful and engaging communications.