Digital Marketing Specialist

PT Sempoa Sip Indonesia; Tangerang; On-site; IDR 89,280,000 - 133,920,000; Full time

Benefits offered by this job

Competitive salary

Growth opportunities

Collaborative environment

Education sector impact

Creative campaigns

Job summary

Sempoa SIP Group is seeking a Digital Marketing Executive to lead our digital strategy and online presence. This onsite role based in Tangerang offers a chance to shape campaigns across social media, online advertising, and content.

You will collaborate with branding, sales, and management to plan, execute, and monitor campaigns, create engaging content, analyze performance with analytics, and support launches and events.

Qualifications

• Bachelor's degree in Marketing, Communication, Digital Media, or related field.
• Fresh graduates welcomed with internship/project experience.
• Strong understanding of Instagram, TikTok, YouTube and digital ecosystems.
• Familiarity with SEO, SEM, Meta Ads, and Google Analytics.
• Ability to operate Canva; Adobe Photoshop/Illustrator a plus.
• Basic video editing skills (CapCut, VN, or similar).
• Excellent written and verbal communication in Bahasa Indonesia & English.
• Highly organized, self-driven, and able to meet deadlines.
• Creative thinker with an eye for branding.

Responsibilities

• Manage and grow company social media accounts (Instagram, TikTok, Facebook).
• Plan and implement digital marketing campaigns with clear KPIs.
• Execute paid ad campaigns (Meta Ads, TikTok Ads, Google Ads).
• Create engaging content (copywriting + visuals) aligned with brand voice.
• Analyze campaign performance and adjust strategy based on insights.
• Produce reports using Google Analytics and social media metrics.
• Collaborate with graphic designers and video editors to execute content.
• Keep up with digital trends and recommend innovative strategies.
• Assist in managing website content and SEO strategies.
• Support product launches, events, and recruitment campaigns.

Skills

Instagram

TikTok

YouTube

SEO

SEM

Meta Ads

Google Analytics

Canva

Adobe Photoshop

Adobe Illustrator

CapCut

English proficiency

Bahasa Indonesia proficiency

Education

Bachelor's degree (S1) in Marketing, Communication, Digital Media, or related field

Tools

Canva

Adobe Photoshop

Adobe Illustrator

CapCut

VN

Job description

Location: Tangerang (Onsite)
Full-Time | Immediate Start
Minimum S1 in Marketing, Communication, or related field

Are you passionate about crafting impactful digital campaigns and ready to grow in a fast-paced, purpose-driven education company? Sempoa SIP Group is looking for a Digital Marketing Executive who will take the lead in our digital strategy and online presence. This is your chance to build a meaningful career while supporting children's brain development across Indonesia.

Role Summary

The Digital Marketing Executive will be responsible for planning, executing, and monitoring digital marketing efforts across all major platforms - focusing on social media, online advertising, and content strategy. You'll work closely with cross-functional teams, including branding, sales, and management.

Key Responsibilities

Manage and grow company social media accounts (Instagram, TikTok, Facebook)

Plan and implement digital marketing campaigns with clear KPIs

Execute paid ad campaigns (Meta Ads, TikTok Ads, Google Ads)

Create engaging content (copywriting + visuals) aligned with brand voice

Analyze campaign performance and adjust strategy based on insights

Produce reports using Google Analytics and social media metrics

Collaborate with graphic designers and video editors to execute content

Keep up with digital trends and recommend innovative strategies

Assist in managing website content and SEO strategies

Support product launches, events, and recruitment campaigns

Requirements

Bachelor's degree (S1) in Marketing, Communication, Digital Media, or a related field

Open to fresh graduates with relevant internship/project experience

Strong understanding of Instagram, TikTok, YouTube, and digital ecosystems

Familiarity with SEO, SEM, Meta Ads, and Google Analytics

Ability to operate Canva, Adobe Photoshop/Illustrator is a plus

Basic video editing (CapCut, VN, or similar software)

Excellent written and verbal communication skills (Bahasa Indonesia & English)

Highly organized, self-driven, and able to manage deadlines

Creative thinker with an eye for aesthetics and branding

Comfortable working in a team and presenting ideas to management

What We Offer

Competitive salary & growth opportunity

A dynamic and collaborative working environment

The chance to work in the education sector and make real impact

Room for creativity and innovation in campaigns

Involvement in nationwide projects and campaigns

Let's grow together!