Social Media & Marketing Assistant

Bikini Lab; Provinsi Bali; On-site; IDR 55,800,000 - 89,280,000; Full time

Job summary

Bikini Lab in Bali, Indonesia, is seeking a Social Media & Marketing Assistant for our premium bikini customization workshop. This full-time, on-site role involves creating content, engaging with guests, and supporting local collaborations to grow our brand presence.

Ideal candidates have strong communication, basic marketing skills, and are eager to work in a fast-paced, customer-centric environment with English proficiency. Prior retail or fashion experience is a plus.

Qualifications

• Excellent written and verbal communication in English.
• Strong customer service orientation and guest engagement.
• Experience supporting in-store promotions and digital marketing campaigns.
• Familiarity with Instagram, TikTok, Facebook and related content tools.
• Ability to analyze basic engagement metrics and audience behavior.
• Comfort working on-site in Bali within a small, creative team.

Responsibilities

• Plan and post social media content across Instagram, TikTok, and Facebook.
• Capture photo and video content in the studio.
• Respond to comments and messages to manage Bikini Lab's online presence.
• Contribute to campaign ideas and conduct basic market research.
• Track engagement metrics and analyze trends and audience behavior.
• Support collaborations with influencers, partners, and local businesses.
• Interact with customers on-site and collect user-generated content.
• Assist with events or promotions.
• Ensure brand messaging is consistent across all channels.
• Support in-store promotions and upselling initiatives.

Skills

Social Media

Marketing

Customer Service

Content Creation

Analytics

Tools

Canva

Photoshop

InVideo

Job description

The Social Media & Marketing Assistant supports day-to-day marketing activities at Bikini Lab, Bali's newest premium bikini customization workshop. This is a full-time, on-site role based in Bali, Indonesia, where you will be part of a small, dynamic, and customer-centric environment focused on high-quality materials, thoughtful design, and creative expression.

Key responsibilities

Plan and post social media content across Instagram, TikTok, and Facebook

Capture photo and video content in the studio

Respond to comments and messages to manage Bikini Lab's online presence

Contribute to campaign ideas and conduct basic market research

Track engagement metrics and analyze trends and audience behavior

Support collaborations with influencers, partners, and local businesses

Interact with customers on-site and collect user-generated content

Assist with events or promotions

Ensure brand messaging is consistent across all channels

Support in-store promotions and upselling initiatives

About you

Strong communication and customer service skills for engaging with guests, partners, and online communities

Sales and marketing skills to support in-store promotions, upselling, and digital marketing initiatives

Market research skills to help analyze trends, audience behavior, and competitor activity

Familiarity with social media platforms (Instagram, TikTok, Facebook) and basic content creation tools (photo/video editing apps)

Strong organizational skills, attention to detail, and ability to manage multiple tasks in a fast-paced, customer-facing environment

Comfort working on-site in Bali and collaborating with a small, creative team

Proficiency in English required; additional language skills (e.g., Indonesian or other languages spoken by tourists) are an advantage

Prior experience in retail, hospitality, or fashion is a plus

About us

Bikini Lab is Bali's newest premium bikini customization workshop, offering an immersive, hands-on experience where customers design and craft their own custom swimwear. The brand sits at the intersection of fashion, creative expression, and travel culture, attracting a diverse mix of local and international guests. Team members are part of a small, dynamic, and customer-centric environment where innovation and personal interaction are central to the experience.

Your application will include the following questions:

• Which of the following statements best describes your right to work in Indonesia?
• What's your expected monthly basic salary?
• How many years' experience do you have as a Social Media and Marketing Assistant?
• Which of the following types of qualifications do you have?