Social Media & Community Specialist

Torch; Kota Bandung; On-site; IDR 89,280,000 - 145,080,000; Full time

Benefits offered by this job

Competitive monthly salary

Ied al Fitri bonus

BPJS health & employment protection

Paid leave

Engagement program

Employee referral bonus

Stay connected with TORCH

Job summary

Torch is seeking a Social Media & Community Specialist to manage our Instagram and TikTok channels, grow a vibrant community, and coordinate influencer campaigns. You will craft captions, monitor engagement, and collaborate with teams on product seeding and events.

The role emphasizes creative content, proactive community building, and data-informed decisions to drive awareness and sales while keeping Torch's brand voice consistent.

Qualifications

• Bachelor's degree in Communications, Marketing, Public Relations or related field.
• 1–2 years experience in Social Media Management, Community Management, or KOL/Influencer Marketing.
• Strong copywriting and communication skills.

Responsibilities

• Schedule and publish content across social media channels, primarily Instagram and TikTok.
• Research trends in social media, fashion, and digital culture to develop content ideas.
• Write captions and video hooks in Torch's brand voice.

Skills

Social media management

Copywriting

Community engagement

Influencer marketing

Education

Bachelor's degree in Communications, Marketing, Public Relations

Tools

Instagram

TikTok

Job description

Create products that move with people, and grow together with TORCH

Job OverviewWe are looking for a Social Media & Community Specialist to manage our social media channels, build community engagement, and run KOL and influencer marketing activities. You will keep Torch's brand communication consistent, grow audience engagement, and support awareness and sales through content, community, and creator collaborations.

Key Responsibilities

• Schedule and publish content across social media channels, primarily Instagram and TikTok.
• Research trends in social media, fashion, and digital culture to develop relevant content ideas.
• Write captions, interactive copy, and video hooks in line with Torch's brand voice.
• Build and maintain community interaction through comments, direct messages (DMs), and other engagement activities.
• Initiate community programs such as giveaways, product sneak peeks, sharing sessions, and user-generated content (UGC) collection.
• Research, curate, and coordinate KOLs/influencers who fit the brand's character and target audience.
• Prepare briefs, negotiate deliverables, and monitor publishing schedules and the performance of KOL content.
• Manage product needs for KOL seeding, gifting, media, photoshoots, and offline events.
• Coordinate with the Inventory and Operations teams to ensure availability, delivery, and tracking of sample products.
• Monitor content and KOL campaign performance based on engagement, traffic, and contribution to sales.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, or a related field. 1-2 years of experience in Social Media Management, Community Management, or KOL/Influencer Marketing.
• Solid understanding of social media management, especially Instagram and TikTok.
• Strong copywriting and communication skills to create engaging, interactive content.
• Understanding of community-building strategies and ways to increase audience engagement.
• Understanding of the influencer marketing process, from KOL research, negotiation, and briefing to performance evaluation.
• Good sense of fashion trends, visual aesthetics, and digital culture.
• Detail-oriented in managing administration, records, and product shipments for KOL and event needs.
• Communicative, proactive, organized, and able to handle multiple activities at once.
• Experience in fashion, bags, apparel, retail, or lifestyle.
• A network of KOLs/influencers and experience running seeding and gifting campaigns.
• Familiarity with KOL performance tracking and metrics such as engagement, traffic, and sales.
• Experience managing a brand community or running UGC programs.
• Strong creativity in developing content ideas and community activities that fit the brand.

Discover the Perks & Benefits

Receive a competitive monthly salary aligned with your skills, experience, and contribution to the company.

Ied al Fitri Bonus (THR)

Annual religious holiday allowance provided before Ied al Fitri to support your celebration with family.

Social Security Coverage (BPJS)

Comprehensive health and employment protection in accordance with Indonesian government regulations.

Enjoy paid leave days each year to rest, recharge, and maintain work-life balance.

Engagement Program

Activities that foster teamwork, open communication, and a positive workplace culture.

Defined career paths and continuous development to help you reach your full potential.

Employee Referral Program Bonus

We reward employees who help us grow - receive a bonus for every successful referral.

Stay Connected with TORCH

Follow our journey, explore our work culture, and meet the people behind the products we build.