Campaign Strategist

Torch; Kota Bandung; Hybrid; IDR 111,600,000 - 178,560,000; Full time

Benefits offered by this job

Competitive salary

THR bonus

BPJS healthcare

Paid leave

Engagement program

Referral bonus

Career development

Company culture

Job summary

Torch is seeking a Campaign Strategist to craft storytelling narratives and coordinate product launch campaigns. You will lead content planning across channels, ensure alignment with brand voice, and manage asset needs from concept to publication.

Ideal candidates bring a background in fashion marketing, strong copywriting, and hands-on experience with launch campaigns. This role emphasizes collaboration across Design, Social, and E‑commerce teams to hit tight deadlines.

Qualifications

• Bachelor’s degree in Marketing, Communications, Management, Public Relations, Fashion Business, or a related field.
• 2–3 years of experience in Campaign Strategy, Brand Marketing, Creative Planning, or Content Strategy.
• A portfolio of product launch campaigns you have developed or managed.
• Strong storytelling, copywriting, and content ideation skills.
• Skilled in campaign planning, creative brief writing, timeline management, and cross-team coordination.

Responsibilities

• Develop storytelling concepts, storylines, and key messaging for each product release.
• Create content angles for marketing channels, including Instagram, TikTok, website, marketplace, and email.
• Ensure all campaign materials align with Torch’s brand identity, brand voice, and brand values.
• Identify and coordinate campaign asset needs, including photos, videos, graphic design, copywriting, KOLs, and promotional materials.
• Write creative briefs and coordinate the Product Design, Creative, Social Media, KOL, and E-commerce teams to keep campaign execution aligned.
• Build and monitor product launch timelines so that all requirements are ready on schedule.
• Conduct quality checks on visual materials and copy before publication.
• Analyze campaign performance (engagement, early sales, and content effectiveness) to inform future campaigns.

Skills

Storytelling

Copywriting

Content ideation

Campaign planning

Timeline management

Cross-team coordination

Multi-channel marketing

Brand positioning

KOL management

Data-driven insights

Communication

Time management

Adaptability

Education

Bachelor’s degree in Marketing, Communications, Management, Public Relations, Fashion Business, or related field

Job description

Create products that move with people, and grow together with TORCH

Job OverviewWe are looking for a Campaign Strategist to develop storytelling strategies and coordinate product launch campaigns at Torch. You will own the process from crafting the narrative and planning content needs to cross-team coordination and campaign performance evaluation, making sure every product release stays true to our brand identity and speaks to our target audience.

Key Responsibilities

• Develop storytelling concepts, storylines, and key messaging for each product release.
• Create content angles for marketing channels, including Instagram, TikTok, website, marketplace, and email.
• Ensure all campaign materials align with Torch’s brand identity, brand voice, and brand values.
• Identify and coordinate campaign asset needs, including photos, videos, graphic design, copywriting, KOLs, and promotional materials.
• Write creative briefs and coordinate the Product Design, Creative, Social Media, KOL, and E-commerce teams to keep campaign execution aligned.
• Build and monitor product launch timelines so that all requirements are ready on schedule.
• Conduct quality checks on visual materials and copy before publication.
• Analyze campaign performance (engagement, early sales, and content effectiveness) to inform future campaigns.

Requirements

• Bachelor’s degree in Marketing, Communications, Management, Public Relations, Fashion Business, or a related field.
• Minimum 2-3 years of experience in Campaign Strategy, Brand Marketing, Creative Planning, or Content Strategy.
• A portfolio of product launch campaigns you have developed or managed.
• Strong storytelling, copywriting, and content ideation skills.
• Skilled in campaign planning, creative brief writing, timeline management, and cross team coordination.
• Solid understanding of multi-channel digital marketing, especially Instagram, TikTok, website, marketplace, and email marketing.
• Understanding of brand positioning, fashion trends, product characteristics, and consumer behavior.
• Strong communication, organization, and time management skills.
• Detail-oriented, proactive, and adaptable, with the ability to manage multiple campaigns under tight deadlines.
• Experience handling product launch campaigns in fashion, bags, apparel, retail, or e-commerce.
• Knowledge of materials, functions, and unique selling points of fashion products.
• Experience managing KOL/influencer collaborations and promotional campaigns.
• Ability to turn campaign performance data into actionable insights and strategic recommendations.

Discover the Perks & Benefits

Receive a competitive monthly salary aligned with your skills, experience, and contribution to the company.

Ied al Fitri Bonus (THR)

Annual religious holiday allowance provided before Ied al Fitri to support your celebration with family.

Social Security Coverage (BPJS)

Comprehensive health and employment protection in accordance with Indonesian government regulations.

Enjoy paid leave days each year to rest, recharge, and maintain work-life balance.

Engagement Program

Activities that foster teamwork, open communication, and a positive workplace culture.

Employee Referral Program Bonus

We reward employees who help us grow—receive a bonus for every successful referral.

Defined career paths and continuous development to help you reach your full potential.

Stay Connected with TORCH

Follow our journey, explore our work culture, and meet the people behind the products we build.