TikTok Channel Lead

Torch; Kota Bandung; Sur place; IDR 223 200 000 - 446 400 000; Plein temps

Avantages offerts par ce poste

Competitive salary

BPJS health coverage

Annual bonus potential

Paid leave

Résumé du poste

TORCH in Bandung, Indonesia seeks a TikTok Channel Lead to shape our TikTok strategy, grow brand presence, and drive sales across TikTok Shop and live commerce.

You will lead a team including content creators, editors, and channel executives, optimize campaigns, analyze GMV and engagement, and collaborate with Marketing, Creative, and Product teams to accelerate growth in Indonesia and beyond.

Qualifications

• Bachelor's degree required.
• Minimum 2–3 years of experience as TikTok Channel Lead.
• Strong understanding of TikTok Organic, TikTok Shop, Affiliate Marketing, Live Shopping, and TikTok Ads.

Responsabilités

• Develop and execute TikTok channel growth strategies.
• Lead and manage the TikTok operational team (Content Creator, Live Streamer, Video Editor, Channel Executive).
• Oversee daily TikTok Shop operations and performance.
• Plan and execute promotional campaigns, affiliate programs, and live streaming activities.
• Monitor GMV, sales, traffic, conversion rate, ROAS, engagement, and follower growth.

Connaissances

Leadership

Analytics

Communication

Problem solving

Team leadership

TikTok/commerce expertise

Growth strategies

Excel

Fast-paced environment

Formation

Bachelor's degree

Outils

TikTok Analytics

TikTok Shop Seller Center

Microsoft Excel

Google Sheets

Description du poste

Create products that move with people, and grow together with TORCH

Job OverviewThe TikTok Channel Lead is responsible for developing and managing the overall TikTok channel strategy to drive brand growth and sales performance. This role oversees TikTok Shop operations, content, affiliate programs, live streaming, promotional campaigns, and leads the TikTok team to achieve business objectives.

Key Responsibilities

• Develop and execute TikTok channel growth strategies
• Lead and manage the TikTok operational team (Content Creator, Live Streamer, Video Editor, and Channel Executive)
• Oversee daily TikTok Shop operations and performance
• Plan and execute promotional campaigns, affiliate programs, and live streaming activities
• Monitor key performance metrics including GMV, sales, traffic, conversion rate, ROAS, engagement, and follower growth
• Analyze market trends, competitor activities, audience behavior, and TikTok platform updates
• Collaborate with Marketing, Creative, and Product teams to execute commercial initiatives
• Prepare performance reports and provide data-driven recommendations
• Ensure all TikTok activities align with brand guidelines and platform policies
• Manage the TikTok channel budget and optimize spending to achieve business targets.

Requirements

• Bachelor's degree in any major
• Minimum 2–3 years of experience as TikTok Channel Lead.
• Strong understanding of TikTok Organic, TikTok Shop, Affiliate Marketing, Live Shopping, and TikTok Ads
• Experience managing GMV, sales performance, and channel growth
• Proficient in TikTok Analytics, TikTok Shop Seller Center, Microsoft Excel, and Google Sheets
• Strong leadership, analytical, communication, and problem-solving skills
• Target-oriented and able to work in a fast-paced environment
• Experience in the fashion, retail, or consumer goods industry is a plus
• Experience leading TikTok or e-commerce teams
• Proven track record in growing TikTok Shop performance and GMV
• Strong understanding of creator, affiliate, and live commerce ecosystems
• Experience managing commercial campaigns and digital marketing strategies

Discover the Perks & Benefits

Receive a competitive monthly salary aligned with your skills, experience, and contribution to the company.

Ied al Fitri Bonus (THR)

Annual religious holiday allowance provided before Ied al Fitri to support your celebration with family.

Social Security Coverage (BPJS)

Comprehensive health and employment protection in accordance with Indonesian government regulations.

Performance-Based Incentive

Earn additional monthly incentives based on individual performance and company achievements.

Enjoy paid leave days each year to rest, recharge, and maintain work-life balance.

Employee Referral Program Bonus

We reward employees who help us grow—receive a bonus for every successful referral.

Defined career paths and continuous development to help you reach your full potential.

Stay Connected with TORCH

Follow our journey, explore our work culture, and meet the people behind the products we build.