Senior Product Marketing

PT Nipsea Paint & Chemicals; Jakarta Utara; On-site; IDR 240,000,000 - 360,000,000; Full time

Job summary

PT Nipsea Paint & Chemicals is seeking a Product Marketing professional to conduct market research, shape product strategies, and coordinate launches across Sales, Production, R&D, and Distribution.

The ideal candidate has a Bachelor’s degree in Marketing or related field and 3–5 years in product marketing, with experience in paints, coatings, or construction chemicals preferred.

Qualifications

• Bachelor’s degree required in Marketing, Business Administration, Chemistry, Chemical Engineering, or related field.
• 3–5 years of experience in Product Marketing, Product Management, Brand Management, or related areas.
• Experience in Paints & Coatings, Building Materials, or Construction Chemicals preferred.
• Strong knowledge of product management, market research, competitor analysis, pricing strategy, and product positioning.
• Excellent analytical, communication, and coordination skills; able to work with multiple departments.

Responsibilities

• Conduct market research and analyze market trends, customer needs, and competitor activities to identify business opportunities and support product marketing decisions.
• Develop and implement product marketing strategies and plans to strengthen product positioning and support sales growth.
• Monitor product performance, sales achievement, and market developments to evaluate product competitiveness and identify areas for improvement.
• Manage product-related activities, including product concept development, pricing strategy, packaging, branding, and product positioning.
• Identify opportunities for new product launches and product improvements based on market demand, customer feedback, and industry developments.
• Plan and coordinate product launches, promotional activities, marketing campaigns, and other branding initiatives.
• Prepare product information, technical documentation, brochures, presentations, and other marketing materials to support product promotion.
• Work closely with Sales, Production, R&D, Technical, and Distribution teams to ensure product requirements and marketing activities are properly coordinated.
• Analyze sales performance, market data, and competitor pricing, and provide regular reports and recommendations to support business decisions.
• Develop and deliver product knowledge training to the sales team and provide product-related support to customers.
• Keep up to date with competitor products, pricing, and marketing activities to identify opportunities and maintain product competitiveness.

Skills

Market research

Product positioning

Pricing strategy

Brand management

Analytics

Education

Bachelor's degree in Marketing/Business Administration/Chemistry or related fields

Job description

Conduct market research and analyze market trends, customer needs, and competitor activities to identify business opportunities and support product marketing decisions.

Develop and implement product marketing strategies and plans to strengthen product positioning and support sales growth.

Monitor product performance, sales achievement, and market developments to evaluate product competitiveness and identify areas for improvement.

Manage product-related activities, including product concept development, pricing strategy, packaging, branding, and product positioning.

Identify opportunities for new product launches and product improvements based on market demand, customer feedback, and industry developments.

Plan and coordinate product launches, promotional activities, marketing campaigns, and other branding initiatives.

Prepare product information, technical documentation, brochures, presentations, and other marketing materials to support product promotion.

Work closely with Sales, Production, R&D, Technical, and Distribution teams to ensure product requirements and marketing activities are properly coordinated.

Analyze sales performance, market data, and competitor pricing, and provide regular reports and recommendations to support business decisions.

Develop and deliver product knowledge training to the sales team and provide product-related support to customers.

Keep up to date with competitor products, pricing, and marketing activities to identify opportunities and maintain product competitiveness.

Job Qualifications

Bachelor's Degree in Marketing, Business Administration, Chemistry, Chemical Engineering, or other relevant fields.

Minimum 3–5 years of working experience in Product Marketing, Product Management, Brand Management, or related fields.

Experience in Paints & Coatings, Building Materials, or Construction Chemicals industries is highly preferred.

Good understanding of product management, market research, competitor analysis, pricing strategy, and product positioning.

Strong analytical skills with the ability to interpret sales data and market information into actionable recommendations.

Good communication, presentation, and coordination skills, with the ability to work effectively with different departments.

Proficient in Microsoft Office, particularly Excel and PowerPoint.

Proactive, detail-oriented, and able to work independently as well as in a team.

Adaptable, well-organized, and able to manage multiple priorities in a fast-paced working environment.

Chemicals & Plastics Manufacturing 1,001-5,000 employees