Senior Brand Manager

Pengiklan Anonim; Bogor; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Pengiklan Anonim is seeking a seasoned Brand and Product Manager to develop and execute long-term brand strategies and product plans aligned with business objectives. Lead end-to-end initiatives from concept to market launch and collaborate across Marketing, Product Development, Sales, and other teams to ensure consistent brand execution.

You will conduct market research, consumer insights, and competitive benchmarking to identify growth opportunities, define positioning and value proposition,

Qualifications

• Bachelor's degree in Marketing, Business, Communication, Management, or related field.
• Minimum 5 years of brand management, brand development, or product management experience, preferably in FMCG, beauty, or fragrance industries.
• Proven experience in developing and managing brands and products from strategy to execution.
• Strong strategic thinking, analytical skills, and a data-driven approach to decision-making.
• Solid understanding of brand positioning, consumer behavior, market research, and product lifecycle management.
• Proven ability to lead cross-functional projects and translate business objectives into effective brand and product strategies.
• Excellent communication, presentation, and stakeholder management skills.

Responsibilities

• Develop and execute brand strategies and long-term product development plans aligned with business objectives.
• Define brand positioning, value proposition, target audience, and product differentiation to strengthen market competitiveness.
• Lead end-to-end product development initiatives from concept to market launch.
• Conduct market research, consumer insight analysis, competitor benchmarking, and market trend assessments to identify growth opportunities.
• Develop brand and product campaign concepts, strategic briefs, and communication guidelines.
• Collaborate with Marketing Communications, Product Development, Sales, and cross-functional teams for consistent brand execution.
• Monitor brand performance, product growth, and market effectiveness, translating insights into actionable improvements.

Skills

Brand management

Product management

Market research

Data-driven

Cross-functional leadership

Stakeholder management

Communication skills

Presentation skills

Education

Bachelor's degree in Marketing, Business, Communication, Management, or related field

Job description

Develop and execute brand strategies and long-term product development plans aligned with business objectives.

Define brand positioning, value proposition, target audience, and product differentiation to strengthen market competitiveness.

Lead end-to-end product development initiatives for both existing and new products, from concept development to market launch.

Conduct market research, consumer insight analysis, competitor benchmarking, and market trend assessments to identify growth opportunities.

Develop brand and product campaign concepts, strategic briefs, and communication guidelines.

Collaborate with Marketing Communications, Product Development, Sales, and other cross-functional teams to ensure consistent brand execution.

Monitor brand performance, product growth, and market effectiveness, translating insights into actionable improvement strategies.

About you

Bachelor's degree in Marketing, Business, Communication, Management, or a related field.

Minimum 5 years of experience in brand management, brand development, or product management, preferably in the FMCG, beauty, or fragrance industry.

Proven experience in developing and managing brands and products from strategy to execution.

Strong strategic thinking, analytical skills, and a data-driven approach to decision-making.

Solid understanding of brand positioning, consumer behavior, market research, and product lifecycle management.

Proven ability to lead cross-functional projects and translate business objectives into effective brand and product strategies.

Excellent communication, presentation, and stakeholder management skills.