Senior Marketing Supervisor

PT Sumber Suwarna Unisindo; Jakarta Barat; Sur place; IDR 279 000 000 - 502 200 000; Plein temps

Résumé du poste

PT Sumber Suwarna Unisindo is seeking a seasoned Marketing Lead to plan, develop, and execute branding strategies for lubricant products in automotive and industrial markets. You will drive brand positioning, awareness, and market penetration while managing campaigns, events, and launches.

The role requires 5+ years in marketing, strong leadership, and a proactive, analytical mindset to outperform competitors and build consumer trust in brand products.

Qualifications

• Minimum 5 years of marketing experience.
• Strong understanding of brand development and positioning.
• Ability to conduct market research and competitive analysis.
• Excellent communication, leadership, and presentation skills.
• Creative, strategic, analytical, proactive and results-oriented.

Responsabilités

• Develop strategy to build and strengthen brand positioning in the lubricant market.
• Increase brand awareness and recognition through marketing activities.
• Plan short-term and long-term branding programs and campaigns.
• Prepare annual marketing plan and calendar.
• Plan and execute online and offline marketing campaigns and promotions.
• Manage product launches, events, exhibitions, and sponsorships.
• Conduct market and competitor analyses and consumer research.

Connaissances

Brand development

Market research

Leadership

Negotiation

Strategic thinking

Formation

Bachelor's degree in Marketing/Management/Communication

Description du poste

Responsible for planning, developing, and executing marketing strategy to increase brand awareness, strengthen brand positioning, expand market share, and increase sales of lubricant products in the automotive and industrial markets.

Key responsibilities

Develop strategy to build and strengthen brand positioning in the lubricant market

Increase brand awareness and recognition through various marketing activities

Build brand image and consumer trust in products

Develop brand communication strategy to differentiate from competitors

Plan short-term and long-term branding programs

Prepare annual marketing plan and marketing calendar

Plan and execute online and offline marketing campaigns

Manage promotion activities, product launches, events, exhibitions, and sponsorships

Develop promotion programs to increase market penetration

Conduct market analysis, industry trends, competitor analysis, and consumer behaviour research

About you

Minimum S1 degree in Marketing, Management, Communication, or related field

Minimum 5 years of experience in marketing

Strong understanding of brand development and brand positioning

Able to conduct market research and competitor analysis

Good leadership, communication, presentation, and negotiation skills

Creative, strategic, analytical, proactive, and results-oriented

Preferred experience in lubricant, automotive, FMCG, spare parts, or consumer goods industry