Senior Mobile UA Growth Lead | Data-Driven & US Focus

Live Play Mobile Inc.; Indonesia; On-site; IDR 350,000,000 - 650,000,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Career development

Job summary

Live Play Mobile Inc. is seeking a highly skilled Senior Mobile User Growth Manager to lead mobile user acquisition for our games across platforms.

You will drive campaigns on Meta, Google Ads, AppLovin and related networks, optimize campaigns, and leverage ASO and affiliates to grow our live gaming titles. You will collaborate with cross-functional teams and shape acquisition strategy, design tests, and present clear results to leadership.

Qualifications

• Experience in mobile user acquisition campaigns at scale.
• Strong analytical skills with data-driven decision making.
• Proven ability to work independently in a fast-paced environment.

Responsibilities

• Setup, manage and optimize Facebook and ad network campaigns, daily.
• Establish relationships and work directly with advertising partners to test new traffic sources and run performance marketing campaigns.
• Investigate market trends and provide actionable recommendations to the team.
• Analyze the results of acquisition cohorts and perform optimizations to reach KPI goals.
• Designing and executing tests to maximize partner delivery.
• Collaborating with Product, Engineering, LiveOps and Studio Broadcast teams to ensure successful results.
• Collating and presenting actionable results to management.
• Oversee the creative team to deliver highly effective user acquisition creative in the most relevant formats.

Skills

Mobile user acquisition

SQL

Data analysis

English proficiency

KPI benchmarking

Campaign testing

Tools

AppsFlyer

Facebook Ads Manager

Google Ads

Data visualization tools

Job description

Live Play Mobile Inc. is seeking a highly skilled Senior Mobile User Growth Manager to lead mobile user acquisition for our games across platforms.

You will drive campaigns on Meta, Google Ads, AppLovin and related networks, optimize campaigns, and leverage ASO and affiliates to grow our live gaming titles. You will collaborate with cross-functional teams and shape acquisition strategy, design tests, and present clear results to leadership.