Senior Performance Marketing - Freelance (Gaming UA/UE)

PT. Garena Indonesia; Jakarta Pusat; On-site; IDR 373,806,000 - 996,816,000; Part time

Job summary

Garena is hiring a Senior Performance Marketing contractor to own daily UA/UE and Boost Post execution across multiple games from Jakarta. You will set up and launch ads on Meta, TikTok, or Google/YouTube with guidance from a lead, while monitoring performance, budget pacing, and signals daily.

The role requires a data-driven mindset, fluency in Vietnamese and English, and the ability to explain complex campaign data to stakeholders in a fast-moving gaming environment.

Qualifications

• Bachelor's degree, hands-on experience in digital/performance marketing, ideally on app or gaming products.
• Data-driven - comfortable with SQL, Power BI, Excel/Google Sheets, and mobile measurement tools (AppsFlyer, Sensor Tower, Data.ai, or similar).
• Fluent in Vietnamese and English, with the confidence to explain complex campaign data to non-marketing stakeholders.
• Self-driven and detail-oriented - comfortable owning execution independently in a fast-moving, multi-game environment.

Responsibilities

• Own daily UA, UE, and Boost Post execution across multiple games once you're ramped up.
• Set up and launch ads independently on Meta, TikTok, or Google/YouTube after direction from your lead.
• Monitor live performance, budget pacing, and abnormal signals daily against standard checklists.
• Propose optimization moves - audience targeting, bid adjustments, creative rotation, pacing, pause/scale calls - backed by clear reasoning, for senior approval.
• Run UAT on the internal Ads Manager tool before releases.
• Cross-check reporting numbers from the internal reporting tool against the ad platforms' own data to catch discrepancies early.

Skills

Digital/Performance Marketing

SQL

Power BI

Excel/Google Sheets

Mobile measurement tools

Vietnamese/English

Detail-oriented

Education

Bachelor's degree

Tools

AppsFlyer

Sensor Tower

Data.ai

Job description

Garena is hiring a Senior Performance Marketing contractor to own daily UA/UE and Boost Post execution across multiple games from Jakarta. You will set up and launch ads on Meta, TikTok, or Google/YouTube with guidance from a lead, while monitoring performance, budget pacing, and signals daily.

The role requires a data-driven mindset, fluency in Vietnamese and English, and the ability to explain complex campaign data to stakeholders in a fast-moving gaming environment.