CRM & Retention Lead — Live Mobile Gaming

Live Play Mobile Inc.

Indonesia

Remote

IDR 180,000,000 - 360,000,000

Full time

36 hours ago

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Benefits offered by this job

Healthcare

Paid vacation

Sick leave

Remote work options

Job summary

Live Play Mobile Inc. is seeking a seasoned CRM Manager to lead retention marketing and monetization for Live Play Bingo. You will design lifecycle campaigns, manage in-game events, and collaborate with product, marketing, operations, and analytics teams to drive engagement and revenue.

Fluent English is essential to craft compelling campaigns for a US audience. This full-time role offers remote work options and a competitive salary in local currency, with Indonesian labor law protections and a

Qualifications

3+ years in mobile games in a CRM/LiveOps, In-Game Monetization or retention marketing role.
Hands-on experience using AI tools to enhance CRM productivity and output quality.
Experience sourcing, implementing, and using industry-standard CRM tools for lifecycle marketing (Optimove, Sendgrid, Brevo, etc.).
Expertise in managing retention and monetization campaigns from ideation to execution.
Strong creative skills for promotions and events (artwork, video, copywriting).
Highly analytical with ability to measure, optimize, and report on campaign performance.
Excellent interpersonal and communication skills; proactive team player with a collaborative mindset.
Experience with international stakeholders to ensure promotions are delivered on time and on budget.
Strong understanding of game KPIs and business metrics.
Fluent in English and able to craft campaigns for a US audience.

Responsibilities

Create, implement and execute CRM, retention marketing and monetization strategies for Live Play Bingo.
Construct lifecycle campaigns for each player segment based on recency, frequency and value.
Design in-app promotions, editorial, email, push and other communications to boost engagement.
Collaborate with product, marketing, operations and analytics to align CRM with business goals.
Plan and run daily promotions and long-term strategies to drive user engagement and revenue.
Manage in-game events and promotions and analyze their impact on KPIs.
Monitor real-time performance of events and adjust configurations, economy and content.
Present campaign results and insights to senior management with recommendations.