Sr. CRM Manager, Mobile Gaming

Live Play Mobile Inc.; Indonesia; Remote; IDR 180,000,000 - 360,000,000; Full time

Benefits offered by this job

Healthcare

Paid vacation

Sick leave

Remote work options

Job summary

Live Play Mobile Inc. is seeking a seasoned CRM Manager to lead retention marketing and monetization for Live Play Bingo. You will design lifecycle campaigns, manage in-game events, and collaborate with product, marketing, operations, and analytics teams to drive engagement and revenue.

Fluent English is essential to craft compelling campaigns for a US audience. This full-time role offers remote work options and a competitive salary in local currency, with Indonesian labor law protections and a

Qualifications

• 3+ years in mobile games in a CRM/LiveOps, In-Game Monetization or retention marketing role.
• Hands-on experience using AI tools to enhance CRM productivity and output quality.
• Experience sourcing, implementing, and using industry-standard CRM tools for lifecycle marketing (Optimove, Sendgrid, Brevo, etc.).
• Expertise in managing retention and monetization campaigns from ideation to execution.
• Strong creative skills for promotions and events (artwork, video, copywriting).
• Highly analytical with ability to measure, optimize, and report on campaign performance.
• Excellent interpersonal and communication skills; proactive team player with a collaborative mindset.
• Experience with international stakeholders to ensure promotions are delivered on time and on budget.
• Strong understanding of game KPIs and business metrics.
• Fluent in English and able to craft campaigns for a US audience.

Responsibilities

• Create, implement and execute CRM, retention marketing and monetization strategies for Live Play Bingo.
• Construct lifecycle campaigns for each player segment based on recency, frequency and value.
• Design in-app promotions, editorial, email, push and other communications to boost engagement.
• Collaborate with product, marketing, operations and analytics to align CRM with business goals.
• Plan and run daily promotions and long-term strategies to drive user engagement and revenue.
• Manage in-game events and promotions and analyze their impact on KPIs.
• Monitor real-time performance of events and adjust configurations, economy and content.
• Present campaign results and insights to senior management with recommendations.

Skills

CRM / LiveOps

Lifecycle marketing

AI tools

Campaign analytics

Team collaboration

Tools

Optimove

Sendgrid

Brevo

Job description

Live Play Mobile Inc. is an innovative leader in the mobile gaming industry, delivering immersive live gaming experiences that combine live entertainment with mobile play. Our flagship title, Live Play Bingo, features live hosts and real-time interaction, engaging players in a social and competitive environment. With decades of management experience in gaming and entertainment, we’re committed to pushing the boundaries of mobile games. As we grow, we seek talented individuals who are passionate about redefining the mobile gaming experience.

Job Responsibilities:

• You will be responsible for creating, implementing and executing CRM, retention marketing and monetization strategies for the leading social mobile game, Live Play Bingo
• Create lifecycle marketing campaigns for each type of player segment based on recency, frequency and value.
• Construct in-app promotions, editorial, email, push message and other communication mediums to drive engagement.
• Collaborate with cross-functional teams, including product, marketing, operations, and analytics, to align CRM initiatives with business objectives.
• Plan and execute daily promotional campaigns and long-term strategies to drive player engagement and revenue.
• Manage in-game events and promotions, analyzing their impact on key performance indicators (KPIs).
• Monitor real-time performance of events, making adjustments to configurations, economy, and content to achieve target results.
• Present campaign results and insights to senior management, highlighting successes, learnings, and recommendations for improvement.

Required Skills and Experience:

• 3+ years of experience in the mobile games industries in a relevant role such as; CRM manager, LiveOps, In-Game Monetization, Retention Marketing.
• Hands-on experience using AI tools to enhance productivity and output quality across the whole CRM operations
• Proven experience sourcing, implementing, and using industry-standard CRM tools for lifecycle marketing, such as Optimove, Sendgrid, Brevo, etc.
• Expertise in managing retention and monetization campaigns from ideation, planning, and creation to execution.
• Strong skills in managing the creative process, including artwork, video, and copywriting for promotions and events.
• Highly analytical, with the ability to measure, optimize, and report on campaign performance.
• Excellent interpersonal and communication skills; a proactive team player with a collaborative mindset.
• Experience working with international stakeholders to ensure promotions are executed and delivered on time and on budget.
• A strong understanding of game KPIs and business metrics.
• All business and player communications will be conducted in English, as such you must be completely fluent in English and understand the cultural nuances of creating compelling marketing campaigns for a US audience.

What We Offer:

• Opportunities for professional and personal growth in a dynamic startup environment.
• Flexible work schedule with remote work options.
• Competitive benefits, including healthcare, paid vacation, and sick leave.
• Chance to impact the final product and collaborate with international colleagues daily.
• Remote work in the Indonesia
• A competitive salary paid in local currency.
• Full-time employment with a 3 month probationary period.
• Employment governed by Indonesian labor laws.
• The unique opportunity to work at the intersection of gaming, technology, and live entertainment.