Senior KOL & Affiliate

Heura; Jakarta Utara; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

HEURA is seeking a Senior Marketing & KOL specialist to join our on-site team in Kelapa Gading, Jakarta. You will manage end-to-end KOL and affiliate programs, sourcing, negotiating, briefing, and campaign execution while maintaining strong relationships with creators and agencies.

Responsibilities include developing KOL strategies, optimizing campaigns, and driving affiliate initiatives across TikTok and Shopee to boost sales and GMV growth.

Qualifications

• 1-2 year experience in KOL Marketing, Influencer Management, or Affiliate Marketing.
• Strong understanding of TikTok & Instagram content trends.
• Familiar with TikTok Seller Center and Shopee Seller Center operations.
• Able to negotiate rates and communicate effectively with creators.
• Analytical skills to evaluate performance data and conversion metrics.
• Comfortable working with spreadsheets, dashboards, and tracking tools.
• Excellent communication and interpersonal skills.
• Highly organized, detail-oriented, and strong in multitasking.
• Proactive, fast learner, and able to work under pressure and tight deadlines.
• Creative thinking for campaign ideas and affiliate activations.
• Strong problem-solving skills.

Responsibilities

• Develop and execute KOL strategies aligned with brand and campaign objectives.
• Lead KOL sourcing, selection, negotiation, briefing, and campaign execution end-to-end.
• Build and maintain strong relationships with key KOLs, creators, and agencies.
• Oversee campaign deliverables, timelines, and content quality to ensure alignment with brand standards.
• Analyze KOL performance, ROI, and campaign effectiveness, and provide actionable insights for optimization.
• Develop and manage affiliate strategies across TikTok and Shopee to drive sales and GMV growth.
• Lead affiliate recruitment, onboarding, and relationship management, particularly with top-performing affiliates.
• Oversee affiliate campaigns, programs, commission structures, and monthly performance tracking.
• Monitor and analyze affiliate performance, including clicks, GMV, conversions, and commissions.
• Identify growth opportunities, optimize affiliate strategies, and provide performance insights to improve overall results.
• Coordinate with internal teams and external partners to ensure effective execution of KOL and affiliate initiatives.

Skills

KOL Marketing

Influencer Management

Affiliate Marketing

Negotiation

Data Analysis

Excel

Tools

TikTok Seller Center

Shopee Seller Center

Job description

At HEURA, innovation is at the core of our operations. We are dedicated to exploring new scent profiles and cutting-edge production techniques to stay ahead of industry trends. Our recent focus on building a state-of-the-art production facility showcases our commitment to growth and excellence.

Role Description

This is a full-time on-site role for a Senior Marketing & KOL located in Kelapa Gading, Jakarta, Indonesia. The Senior Marketing & KOL will be responsible for manage end-to-end KOL and affiliate programs.

Responsibilities

KOL Management

Develop and execute KOL strategies aligned with brand and campaign objectives.

Lead KOL sourcing, selection, negotiation, briefing, and campaign execution end-to-end.

Build and maintain strong relationships with key KOLs, creators, and agencies.

Oversee campaign deliverables, timelines, and content quality to ensure alignment with brand standards.

Analyze KOL performance, ROI, and campaign effectiveness, and provide actionable insights for optimization.

Affiliate Management

Develop and manage affiliate strategies across TikTok and Shopee to drive sales and GMV growth.

Lead affiliate recruitment, onboarding, and relationship management, particularly with top-performing affiliates.

Oversee affiliate campaigns, programs, commission structures, and monthly performance tracking.

Monitor and analyze affiliate performance, including clicks, GMV, conversions, and commissions.

Identify growth opportunities, optimize affiliate strategies, and provide performance insights to improve overall results.

Coordinate with internal teams and external partners to ensure effective execution of KOL and affiliate initiatives.

Requirements

1-2 year experience in KOL Marketing, Influencer Management, or Affiliate Marketing.

Strong understanding of TikTok & Instagram content trends.

Familiar with TikTok Seller Center and Shopee Seller Center operations.

Able to negotiate rates and communicate effectively with creators.

Analytical skills to evaluate performance data and conversion metrics.

Comfortable working with spreadsheets, dashboards, and tracking tools.

Excellent communication and interpersonal skills.

Highly organized, detail-oriented, and strong in multitasking.

Proactive, fast learner, and able to work under pressure and tight deadlines.

Creative thinking for campaign ideas and affiliate activations.

Strong problem-solving skills.