Affiliate & KOL Specialist

PT Lock & Lock Indonesia; Jakarta Utara; On-site; IDR 78,120,000 - 133,920,000; Full time

Job summary

PT Lock & Lock Indonesia is seeking an Affiliate & KOL Specialist to grow our partnerships with KOLs and affiliate partners from South Jakarta. The role focuses on recruiting, managing, and optimizing creator collaborations to expand market reach and drive sales.

You will coordinate campaigns across Shopee, TikTok Shop, and Tokopedia, monitor performance, and support live commerce activities. The ideal candidate has 3+ years in digital marketing and fluency in English.

Qualifications

• Minimum D3/S1 in Marketing, Communication, Business, or related fields.
• Minimum 3 years of experience in Affiliate Marketing, KOL Management, E-commerce, Live Commerce, or Digital Marketing.
• Good understanding of social media, e-commerce platforms, and content trends.
• Experience managing KOLs, affiliates, or content creators.
• Familiar with TikTok Shop, Shopee, and/or Tokopedia.
• Good Excel/Google Sheets skills for tracking and reporting.
• Good communication and relationship-building skills.
• Proactive, organized, detail-oriented, and able to work in a fast-paced environment.
• Willing to work flexible hours, including evenings, weekends, and campaign periods.
• Fluent in English, both written and spoken.

Responsibilities

• Identify, recruit, onboard, and manage affiliates, KOLs, and content creators.
• Maintain an organized database of KOL and affiliate contacts, activities, and performance.
• Coordinate product samples, campaign briefs, promotional materials, and content requirements.
• Follow up with creators regarding content submissions, campaign deliverables, and deadlines.
• Set up and manage affiliate campaigns and commission programs on Shopee, TikTok Shop, and Tokopedia.
• Support affiliate campaigns during major e-commerce events and promotional periods.
• Monitor affiliate and KOL performance, including orders, GMV, commission, engagement, and content performance.
• Identify high-performing creators and support improvement plans for underperforming creators or campaigns.
• Live Commerce: assist with live sessions preparation, schedules, knowledge, and studio setup.
• Content & Digital Support: assist in creating short-form content and support digital campaigns.

Skills

Affiliate marketing

KOL management

Content creators

E-commerce platforms

Excel/Sheets

Education

D3/S1

Tools

TikTok Shop

Shopee

Tokopedia

Excel/Sheets

Job description

About us

PT Lock & Lock Indonesia is a leading player in the retail and consumer products industry, specialising in innovative and high-quality storage solutions. We are committed to bringing excellent products to Indonesian consumers through strategic partnerships and consumer-focused initiatives. Our company values partnership, innovation, and customer satisfaction, working to make quality products accessible to households across the nation. We believe in building strong relationships with our partners and leveraging the power of authentic influencer partnerships to connect with our target audience in meaningful ways.

About the role

PT Lock & Lock Indonesia is seeking an Affiliate & KOL Specialist to join our dynamic team. This role is based in South Jakarta, and offers an exciting opportunity to drive growth through strategic partnerships and influencer collaborations.

As an Affiliate & KOL Specialist, you will be responsible for identifying, developing, and managing relationships with key opinion leaders (KOLs) and affiliate partners to expand our market reach and drive sales. This position is crucial to our retail and consumer products strategy, enabling us to leverage influential voices and partnership networks to enhance brand visibility and achieve our commercial objectives in the competitive consumer goods market.

Responsibilities

Affiliate & KOL

Identify, recruit, onboard, and manage affiliates, KOLs, and content creators.

Maintain an organized database of KOL and affiliate contacts, activities, and performance.

Coordinate product samples, campaign briefs, promotional materials, and content requirements.

Follow up with creators regarding content submissions, campaign deliverables, and deadlines.

Set up and manage affiliate campaigns and commission programs on Shopee, TikTok Shop, and Tokopedia.

Support affiliate campaigns during major e-commerce events and promotional periods.

Monitor affiliate and KOL performance, including orders, GMV, commission, engagement, and content performance.

Identify high-performing creators and support improvement plans for underperforming creators or campaigns.

Live Commerce

Support the preparation and coordination of live streaming sessions, both internal and external.

Assist with live schedules, product knowledge, talking points, promotional mechanics, and studio setup.

Host or operate live streaming sessions when required.

Engage with viewers and respond to questions and comments during live sessions.

Monitor live streaming performance, including views, engagement, orders, and GMV.

Review live session results and provide suggestions to improve future performance.

Content & Digital Support

Assist in creating short-form content for TikTok, Instagram Reels, and Shopee Video.

Stay updated with the latest social media, e-commerce, and content trends.

Support digital campaigns and promotional activities across relevant platforms.

Prepare daily and weekly performance reports using Excel or Google Sheets.

Coordinate with Platform, Digital Marketing, Admin, and Customer Service teams to support smooth campaign execution.

Qualifications

Minimum D3/S1 in Marketing, Communication, Business, or related fields.

Minimum 3 years of experience in Affiliate Marketing, KOL Management, E-commerce, Live Commerce, or Digital Marketing.

Good understanding of social media, e-commerce platforms, and content trends.

Experience managing KOLs, affiliates, or content creators.

Familiar with TikTok Shop, Shopee, and/or Tokopedia.

Good Excel/Google Sheets skills for tracking and reporting.

Good communication and relationship-building skills.

Proactive, organized, detail-oriented, and able to work in a fast-paced environment.

Willing to work flexible hours, including evenings, weekends, and campaign periods, based on live schedules.

Fluent in English, both written and spoken.

Nice to Have

Experience using TikTok Shop, Shopee Live, or Tokopedia.

Internship or personal experience in content creation, live selling, affiliate marketing, or social media management.

Experience working with KOLs, influencers, or content creators.

Basic understanding of e-commerce performance metrics such as GMV, orders, engagement, conversion, and commission.

Comfortable appearing on camera or hosting live streaming sessions.

Familiarity with current social media and e-commerce trends.