Digital Performance Marketing Sr Manager

Career Genie, Inc; Indonesia; Hybrid; IDR 400,000,000 - 900,000,000; Full time

Job summary

Career Genie, Inc. is seeking a Senior Digital Performance Marketing Sr Manager to lead full-funnel paid marketing for financial products in a regulated environment. The role focuses on lead quality, conversion performance, and ROI across channels while ensuring compliance and privacy standards.

You will collaborate with legal, risk, and creative teams, drive measurable growth, and report progress to senior stakeholders. Hybrid work setup in Indonesia supported.

Qualifications

• 7+ years of digital marketing experience in banking, fintech, or financial services.
• Proven success with lead generation and performance-driven campaigns.
• Hands-on use of GA4, Google Ads, Facebook Ads, and SAS 360.
• Strong grasp of ROI, CPA, CPL, LTV metrics and budget management.

Responsibilities

• Develop full-funnel performance marketing strategies across paid channels.
• Own and optimize campaigns on Google Ads, Meta, TikTok, programmatic, and affiliates.
• Manage budgets with a focus on ROI, CPA, and CPL.
• Analyze performance using GA4 and testing frameworks to improve conversions.
• Collaborate with legal, risk, creative, and agency partners for compliant campaigns.
• Deliver actionable insights to senior stakeholders for scalable growth.

Skills

Digital marketing

Lead generation

Campaign optimization

ROI optimization

Analytics

Regulatory compliance

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Facebook Ads

GA4

Meta Business Manager

SAS 360

Job description

Digital Performance Marketing Sr Manager

• HRTech & Future of Work

• Accepting Applicants

Work Setup

• Hybrid

Hiring Across

Commitment

• Full-time

Salary Range

-

Equity Range

-

Contract Types

-

Location Details

Indonesia (Hybrid)

Role Introduction

This opportunity is for a senior digital performance marketing leader to drive efficient customer acquisition and digital growth for financial products in a regulated, data-sensitive environment. The role owns full-funnel paid marketing strategy, campaign execution, and ongoing optimization across channels, with a strong focus on lead quality, conversion performance, and ROI. It is well suited to someone who brings deep financial services marketing experience and a strong command of analytics, testing, and compliance-aware execution.

What You'll Do

• Develop and lead full-funnel performance marketing strategies across paid channels to drive qualified customer acquisition and growth.
• Own and optimize digital campaigns across platforms including Google Ads, Meta, TikTok, programmatic, and affiliate channels.
• Manage marketing budgets with a sharp focus on ROI, CPA, and CPL, reallocating spend toward the highest-performing opportunities.
• Use GA4, ad platforms, and testing frameworks to monitor performance, improve conversion funnels, and connect campaign results to business KPIs such as conversion and LTV.
• Partner closely with legal, credit risk, creative, and external agency partners to deliver effective campaigns that meet regulatory, privacy, and brand standards.
• Deliver clear performance reporting and actionable recommendations to senior stakeholders, supporting scalable and measurable digital growth.

Location Details

Indonesia (Hybrid)

Role Introduction

This opportunity is for a senior digital performance marketing leader to drive efficient customer acquisition and digital growth for financial products in a regulated, data-sensitive environment. The role owns full-funnel paid marketing strategy, campaign execution, and ongoing optimization across channels, with a strong focus on lead quality, conversion performance, and ROI. It is well suited to someone who brings deep financial services marketing experience and a strong command of analytics, testing, and compliance-aware execution.

What You'll Do

• Develop and lead full-funnel performance marketing strategies across paid channels to drive qualified customer acquisition and growth.
• Own and optimize digital campaigns across platforms including Google Ads, Meta, TikTok, programmatic, and affiliate channels.
• Manage marketing budgets with a sharp focus on ROI, CPA, and CPL, reallocating spend toward the highest-performing opportunities.
• Use GA4, ad platforms, and testing frameworks to monitor performance, improve conversion funnels, and connect campaign results to business KPIs such as conversion and LTV.
• Partner closely with legal, credit risk, creative, and external agency partners to deliver effective campaigns that meet regulatory, privacy, and brand standards.
• Deliver clear performance reporting and actionable recommendations to senior stakeholders, supporting scalable and measurable digital growth.

What You Bring

• At least 7 years of digital marketing experience within banking, fintech, or broader financial services.
• Proven success leading performance-driven campaigns focused on lead generation, customer acquisition, and funnel optimization in financial products.
• Strong hands-on experience with platforms and tools such as Google Ads, Facebook Ads, GA4, Meta Business Manager, and financial CRM or martech tools including SAS 360.
• Solid understanding of digital budget management, ROI optimization, and performance metrics including CPA, CPL, conversion, and LTV.
• Working knowledge of financial marketing compliance, data privacy, consent management, and related regulatory considerations such as OJK, GDPR, and PDPA.
• High attention to detail, strong prioritization skills, and the ability to manage multiple initiatives while staying current with digital trends, platform changes, and algorithm updates.

Nice to Have

• Bachelor's degree in Marketing, Business, Communication, or a related field.
• Experience supporting product launches, financial literacy campaigns, or brand awareness initiatives through always-on and seasonal digital programs.
• Exposure to SEO, content strategy, or customer journey automation within a financial services environment.

If you bring strong financial services digital marketing experience and a track record of performance-driven growth, this is a compelling opportunity to make a meaningful impact.