Marketing Specialist

Mekari; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

Mekari is hiring in Jakarta to drive enterprise pipeline through ABM activations, organic and paid demand generation, and strong marketing operations. The role targets operations, IT, and finance leaders across multi-site organizations.

You will own CRM data hygiene, lead routing, asset alignment, and cross-team collaboration with SDR and sales to accelerate MQL-to-SQL and improve conversion across the enterprise landscape.

Qualifications

• Experience in B2B enterprise marketing and campaign orchestration.
• Ability to manage multi-channel demand generation programs.
• Familiarity with CRM data hygiene and pipeline reporting.

Responsibilities

• Execute enterprise demand generation across organic and paid channels.
• Perform targeted ABM activations and webinar/roundtable campaigns.
• Maintain live pipeline dashboards and ensure data accuracy in CRM.

Skills

Demand generation

ABM campaigns

Marketing operations

CRM / data hygiene

Automation

Content optimization

Tools

Zoho CRM

LinkedIn Ads

Meta Ads

WhatsApp automation

Job description

This role executes enterprise demand generation, ABM activations, and marketing operations to drive qualified pipeline across priority industries (Manufacturing, Construction, Energy, Logistics, Financial Services) targeting Operations, IT, and Finance leaders in multi-site organizations.

Enterprise Demand Generation (Organic & Paid)

• Growth: Execute organic strategies across web, blog, and ecosystem channels to generate qualified enterprise leads.
• Paid Media: Support performance marketing across LinkedIn, Meta, and SEM while tracking pacing and budget utilization.
• Execution: Build, QA, and align campaign assets, landing pages, and forms across teams to prevent operational overlap.

ABM Activations & Pipeline Acceleration

• Targeted ABM: Execute 1:1 and 1:few campaigns, webinars, roundtables, and event matchmaking using SDR-owned greenfield account lists.
• Pipeline Speed: Accelerate MQL-to-SQL conversion, re-engage stalled opportunities, and route account engagement signals back to SDR/Sales.

Marketing Operations, CRM & Automation

• Reporting: Maintain a live pipeline dashboard in Zoho CRM/Analytics as the single source of truth.
• Data Hygiene: Lead syncing, database reconciliation, and regular hygiene checks across Sales, SDR, and Marketing.
• Automations: Build lead routing (chatbots/WhatsApp), data enrichment, and LinkedIn signal reporting; help define stage SLAs and handoff triggers.

Content, Assets & Conversion

• Conversion Optimization: Optimize web environment and consultation-booking flows to increase traffic-to-lead conversion.
• Messaging & AI: Apply brand messaging guidelines using AI-assisted copywriting tools (e.g., Claude, NotebookLM).

Partner Co-Marketing & Brand Awareness

• SI Partnerships: Coordinate co-marketing programs with System Integrators to source enterprise leads and list solutions on partner channels.
• ICP Reach: Grow ICP followers and produce targeted, high-reach content on LinkedIn and social media in tandem with central social teams.

Sales Alignment & Reporting

• Provide regular campaign, pipeline, and partner performance updates to the Head of Enterprise Marketing while keeping CRM data accurate during cross-functional syncs.