Growth Marketing Lead: Build B2B Demand Engine

IBMC; Indonesia; Sur place; IDR 279 000 000 - 446 400 000; Plein temps

Résumé du poste

IBMC is hiring its first Marketing Manager in Indonesia to build a repeatable demand engine. You will set strategy, build channels, and own the numbers, partnering with business development to convert and maintain client relationships.

In this role you will own demand generation, positioning, content creation, digital presence including SEO and LinkedIn, and lead qualification processes. This is a hands-on build role with future team expansion as pipeline grows.

Qualifications

• Proven B2B marketing experience in a services business, where sales are relationship-led rather than transactional.
• Track record generating qualified pipeline, with real numbers you can speak to, not campaign activity as an end in itself.
• Strong written English and Bahasa Indonesia.
• Practical hands-on capability across content, SEO, LinkedIn and website management.
• Commercial literacy: comfortable working alongside business development and being measured on pipeline rather than activity.
• Able to work independently and set direction, given there is no existing marketing playbook here to follow.

Responsabilités

• Demand generation strategy: define segments, channels, and what qualified enquiry looks like for a B2B services business with long consideration cycles.
• Positioning and messaging: articulate clearly why a foreign company entering Indonesia should use IBMC rather than a competitor or a DIY setup.
• Content engine: build a consistent output of material that demonstrates genuine regulatory and operational expertise.
• Digital presence: own the website, SEO for high-intent search terms, and LinkedIn as the primary channel where buyers actually are.
• Lead qualification and handover: define the process by which an enquiry becomes a qualified lead and reaches business development with enough context to act on.
• Marketing measurement: establish baseline metrics and report on cost per qualified lead and pipeline contribution.
• Brand consistency: bring coherence across proposals, decks, website and outbound material.
• Worker platform marketing: help shape go-to-market as IBMC builds a blue-collar workforce platform.

Connaissances

B2B marketing

Pipeline generation

English & Bahasa Indonesia

Content, SEO, LinkedIn, website

Commercial acumen

Independent leadership

Description du poste

IBMC is hiring its first Marketing Manager in Indonesia to build a repeatable demand engine. You will set strategy, build channels, and own the numbers, partnering with business development to convert and maintain client relationships.

In this role you will own demand generation, positioning, content creation, digital presence including SEO and LinkedIn, and lead qualification processes. This is a hands-on build role with future team expansion as pipeline grows.