Senior Brand Strategy & Campaign Lead

McDonald's Indonesia; Indonesia; On-site; IDR 350,000,000 - 550,000,000; Full time

Job summary

McDonald’s Indonesia is seeking a seasoned Brand Manager to drive annual brand strategy and oversee cross‑functional marketing initiatives. You will lead collaboration with agencies, translate marketing calendars into effective media plans, and ensure campaigns align with business goals.

The role requires strong market insights, campaign execution excellence, and the ability to adapt quickly to market changes while coordinating with Operations and Training teams.

Qualifications

• Must have strong understanding of marketing concepts, business strategy, market research, and customer behavior.
• Powerful track record in developing and executing campaigns that meet business goals.
• Strong communication skills across departments and with external agencies.

Responsibilities

• Develop annual brand strategic plan.
• Collaborate with advertising agency to set marketing objectives for ATL/BTL programs.
• Coordinate media planning and buying strategy with media agency.
• Analyze media expenditures and prepare reports for management.
• Oversee development of promotions, PR, and market research activities.
• Review campaign performance and adjust brand plan to hit budget targets.
• Monitor monthly marketing expenditures against approved budget.
• Stay updated on competitor campaigns and market dynamics.
• Create store briefs and communications for Operations.
• Conduct regular store visits to assess campaign effectiveness.

Skills

Brand management experience

Marketing concepts

Market research

Consumer behavior

Campaign management

Education

Bachelor's degree in Marketing or related field

Job description

McDonald’s Indonesia is seeking a seasoned Brand Manager to drive annual brand strategy and oversee cross‑functional marketing initiatives. You will lead collaboration with agencies, translate marketing calendars into effective media plans, and ensure campaigns align with business goals.

The role requires strong market insights, campaign execution excellence, and the ability to adapt quickly to market changes while coordinating with Operations and Training teams.