Brand Strategy & Campaign Lead

PT Lucky Rigi Food Indonesia; Jakarta Barat; On-site; IDR 180,000,000 - 340,000,000; Full time

Job summary

PT Lucky Rigi Food Indonesia is seeking a seasoned Brand Marketing Lead to develop and manage the company’s brand identity, story, and guidelines. You will craft campaigns for launches, promotions, and brand activities, and lead briefs for design and content teams.

You will ensure consistency across packaging, outlets, menus, and digital platforms, while coordinating with partners and agencies to execute campaigns and brand initiatives.

Qualifications

• Bachelor’s degree in Marketing, Branding, Communication, or a related field.
• Minimum 5-6 years of experience in brand marketing, creative marketing, or campaign management.
• Experience in F&B, QSR, retail, or consumer brands is preferred.
• Strong creative thinking, brand strategy, and campaign planning skills.
• Good understanding of brand identity, visual communication, and consumer behavior.
• Experience coordinating designers, content teams, agencies, and external partners.
• Good communication, project management, and presentation skills.
• Able to manage multiple projects and collaborate across departments.

Responsibilities

• Develop and maintain RIGGI’s brand identity, brand story, and brand guidelines.
• Develop campaign concepts, creative directions, and marketing communication plans for seasonal campaigns, product launches, promotions, and brand activities.
• Lead creative planning and prepare briefs for the Graphic Designer and Content Creator.
• Ensure brand consistency across outlets, packaging, menus, promotional materials, and digital platforms.
• Develop brand collaboration, partnership, PR, KOL, and influencer concepts and coordinate their execution.
• Coordinate with Marketing, Operations, and external agencies/vendors to ensure campaign and brand activities are properly executed.
• Coordinate brand-related projects, including packaging development, outlet branding, brand store standards, and CRM-related marketing initiatives.
• Monitor campaign performance and prepare evaluations with recommendations for improvement.

Skills

Creative thinking

Brand strategy

Campaign planning

Communication

Project management

Presentation skills

Cross-functional collaboration

Education

Bachelor's degree in Marketing, Branding, Communication, or related field

Job description

PT Lucky Rigi Food Indonesia is seeking a seasoned Brand Marketing Lead to develop and manage the company’s brand identity, story, and guidelines. You will craft campaigns for launches, promotions, and brand activities, and lead briefs for design and content teams.

You will ensure consistency across packaging, outlets, menus, and digital platforms, while coordinating with partners and agencies to execute campaigns and brand initiatives.