Senior Brand Manager

PT. Agrinesia Raya; Bogor; On-site; IDR 360,000,000 - 720,000,000; Full time

Job summary

PT Agrinesia Raya is seeking a senior Brand Manager to lead brand strategy, develop 360 campaigns, and drive product development in the FnB/FMCG space. You will align digital and traditional marketing to build a strong brand and ensure consistent messaging across channels.

The role requires a Bachelor’s degree and 7+ years in brand management, with strong relationship skills and excellent communication. On-site work in Bogor, Indonesia, with potential for growth.

Qualifications

• Bachelor's degree in Business, Communication, Management, Economics, Advertising & Management Studies.
• Minimum 7 years in brand management or related field.
• Experience in FnB retail or FMCG industry is preferred.
• Strong relationship management and excellent communication for brand awareness.
• Experience in new product development and launches is a plus.

Responsibilities

• Create brand strategy based on data and product pipeline.
• Design research-based brand strategy and develop brand using digital and non-digital marketing.
• Monitor product performance and define focus to maintain high margin contribution.
• Create 360 campaign strategy aligned with business objectives.
• Develop new products with R&D based on consumer insights and launches.
• Supervise advertising, product design and other marketing to maintain branding consistency.
• Communicate brand personality and company's core ideas to consumers.

Skills

Brand management

Relationship management

Communication skills

New product development

New product launch

FMCG experience

Education

Bachelor's degree in Business/Management/Advertising

Job description

Create brand strategy based on data and Product pipeline.

Design a research-based brand strategy and develop brand using digital and non-digital marketing strategies, including brand guidelines, brand vision and brand awareness.

Monitoring product performance and define product focus to keep high margin contribution.

Create 360 campaign strategy based on business objective.

Develop new product development with Rnd team based on insight from consumer needs and new product launches for developing new business opportunities.

Supervising advertising, product design and other forms of marketing to maintain consistency in branding

Communicate brand personality and company's foundational ideas to consumer.

Qualification:

Bachelor's Degree in Business, Communication, Management, Economics, Advertising & Management Studies

At least 7 years in brand management/ related field

Experience in FnB retail or FMCG industry.

Have s strong relationship management skills and excellent communication through brand awareness.

Have an experience in new product development and new product launch will be point plus.

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia's culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands - from beloved traditional snacks to modern food innovations

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia's culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands - from beloved traditional snacks to modern food innovations