Retail Marketing Executive Makassar

PT. Agrinesia Raya; Makassar; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

Asthanesia Holding is seeking a Retail Marketing Executive to drive national campaigns across multiple outlets in Indonesia. You will manage in-store branding, merchandising, and activations while analyzing performance data to boost traffic and sales.

The role requires 2+ years in Retail/Marketing, a Bachelor's degree, and willingness to travel within the assigned area. Collaborate across teams to deliver impactful marketing initiatives and reports.

Qualifications

• Strong analytical, communication, and problem-solving skills.
• Commercial mindset with a results-driven approach.
• Detail-oriented, proactive, and able to work collaboratively across teams.

Responsibilities

• Execute national marketing campaigns and ensure promotional activities are implemented effectively across assigned outlets.
• Monitor in-store branding, POSM, visual displays, and marketing activations according to company standards.
• Conduct regular store visits to evaluate performance and identify opportunities to improve sales and customer traffic.
• Ensure visual merchandising and customer experience are consistently maintained across all outlets.
• Perform routine retail audits to ensure compliance with standards.
• Analyze sales performance, customer traffic, conversion rates, and other key metrics to provide actionable recommendations.
• Monitor competitor activities, market trends, and customer behavior to support growth initiatives.
• Build and maintain relationships with local communities, hotels, travel agents, institutions, and other partners to boost store awareness.
• Develop and execute local marketing initiatives and partnerships that support business objectives.
• Propose innovative ideas and continuous improvement initiatives to enhance outlet performance and experience.
• Lead or support pilot projects and new marketing initiatives within the assigned area.
• Prepare weekly and monthly reports covering campaign execution, store performance, insights, opportunities, and recommendations.

Skills

Analytical skills

Communication skills

Problem solving

Commercial mindset

Detail-oriented

Education

Bachelor's Degree (S1) in Marketing/Management/Business

Job description

Execute national marketing campaigns and ensure all promotional activities are implemented effectively across assigned outlets.

Monitor the execution of in-store branding, POSM, visual displays, and marketing activations in accordance with company standards.

Conduct regular store visits to evaluate operational performance and identify opportunities to improve sales and customer traffic.

Ensure visual merchandising, storeappearance, and customer experience are consistently maintained across all outlets.

Perform routine retail audits to ensure compliance with operational and marketing standards.

Analyze sales performance, customer traffic, conversion rates, and other key business metrics to provide actionable recommendations.

Monitor competitor activities, market trends, and customer behavior to support business growth initiatives.

Build and maintain strong relationships with local communities, hotels, travel agents, institutions, and other strategic partners to increase store awareness and traffic.

Develop and execute local marketing initiatives and partnership programs that support business objectives.

Propose innovative ideas and continuous improvement initiatives to enhance outlet performance and customer experience.

Lead or support pilot projects and new marketing initiatives within the assigned area when required.

Prepare weekly and monthly reports covering campaign execution, store performance, market insights, business opportunities, and strategic recommendations.

Qualification :

Minimum Bachelor's Degree (S1) in any major, preferably Marketing, Management, Business, or related fields.

Minimum 2 years of experience in Retail Marketing, Trade Marketing, Area Marketing, Brand Marketing, Visual Merchandising, or Retail Operations.

Experience managing multiple retail outlets is a plus.

Strong analytical, communication, and problem-solving skills.

Commercial mindset with a results-driven approach.

Detail-oriented, proactive, and able to work collaboratively across teams.

Willing to travel frequently within the assigned area.

What's your expected monthly basic salary?

Which of the following types of qualifications do you have?

How many years' experience do you have as a Retail Marketing Executive?

FMCG Manufacturing 1,001-5,000 employees

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia’s culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands — from beloved traditional snacks to modern food innovations

Asthanesia is a holding company in the food and consumer goods industry that supports the growth of businesses rooted in local potential and driven by innovation. From building brands that celebrate the richness of Indonesia’s culinary heritage to empowering food-tech innovation, Asthanesia continues to grow as a modern enterprise, while staying grounded in the values of integrity, sustainability, and impact., Our portfolio includes a range of business units such as PT Agrinesia Raya, PT RasaLokal Nusantara, PT Nutrisi Lokanatura Nusantara, Belah Doeren, Kopielatte, and Taro Bun. These businesses are home to more than 10 brands — from beloved traditional snacks to modern food innovations