Assistant Brand Manager

Velixir Parfums; Jakarta Barat; On-site; IDR 180,000,000 - 320,000,000; Full time

Job summary

Velixir Parfums is seeking an Assistant Brand Manager to bridge brand vision with high converting marketing campaigns, product launches, and marketplace execution. You will ensure flawless project management across cross functional teams and monitor product performance analytics.

The role requires a Bachelor’s degree in Marketing or related field, 2–3 years in fragrance/consumer brands, and fluency in English.

Qualifications

• Bachelor’s degree in Marketing, Business Management, Communications, or related field.
• 2–3 years of experience as Assistant Brand Manager or similar in fragrance or consumer brands.
• Understanding of fragrance retail channels and digital marketplaces.
• Experience with sales data analysis and financial metrics.
• Fluency in professional English (written and spoken).

Responsibilities

• Develop and execute annual brand plans and promotional calendars to grow market share.
• Lead project management for fragrance product launches across teams.
• Monitor brand performance metrics, sales, and market trends.
• Evaluate campaign ROI and track promotional budgets.
• Ensure consistency of brand communications and assets.
• Coordinate with inventory and operations for promotional timelines.
• Lead consumer research and trend analysis in fragrance and lifestyle markets.

Skills

Brand management

Marketing analytics

Cross-functional collaboration

English communication

Education

Bachelor's degree in Marketing

Job description

As our Assistant Brand Manager, you will work closely with upper management to bridge brand vision with high converting marketing campaigns, product launches, and marketplace execution. Your primary mission is to ensure flawless project management across cross functional teams, monitor product performance analytics, and maintain strong brand equity across all digital and physical touchpoints.

Key Responsibilities

• Assist in developing and executing comprehensive annual brand plans, promotional calendars, and product positioning strategies to scale market share.
• Lead project management for new fragrance product launches, coordinating workflows across supply chain, creative design, digital marketing, and marketplace operations.
• Monitor, analyze, and report on brand performance metrics, sales volume, market trends, and competitor movements to identify growth opportunities.
• Manage promotional budget tracking and assist in evaluating campaign ROI, ensuring efficient allocation of marketing resources.
• Collaborate with creative and content teams to ensure all brand communications, visual assets, and narrative messaging stay consistent with brand guidelines.
• Coordinate with inventory control and operations teams to align promotional pushes with stock availability and packaging timelines.
• Spearhead regular consumer research, product sampling feedback loops, and trend analysis within the fragrance, perfume, and lifestyle industries.

Requirements

• Bachelor’s degree in Marketing, Business Management, Communications, or a related field.
• Minimum 2 to 3 years of experience as an Assistant Brand Manager, Brand Executive, or Senior Marketing Coordinator within the fragrance, personal care, or fast growing consumer brand space.
• Solid understanding of fragrance retail channels, social commerce dynamics, and digital marketplace ecosystems.
• Familiarity with both local and global fragrance market landscapes is a huge plus.
• Analytical mindset comfortable with interpreting sales numbers, market data, and financial performance metrics.
• Fluent in professional written and spoken English.