Brand Executive

PT Brighty Global Sinergi; Bekasi; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

PT Brighty Global Sinergi is seeking a skilled marketing professional to translate brand strategies into campaigns that build awareness and presence. You will plan and execute integrated online and offline campaigns aligned with brand objectives and manage launches, activations, and branding projects from planning to execution.

Ideal candidates bring 2 years in beauty/FMCG, proficiency with Canva and Google Workspace, and a data-driven mindset to monitor competitor trends and campaign

Qualifications

• Minimum 2 years of experience in beauty or FMCG industry.
• Proficient in Canva, Google Workspace, AI tools, and monitoring tools.
• Strong understanding of brand strategy, skincare trends, and campaign development.
• Strong analytical and data-driven mindset with competitor monitoring skills.
• Proactive, detail-oriented, strong brand ownership and time management.
• Experienced in agency/vendor management and cross-functional collaboration, with strong teamwork and problem-solving skills
• Bachelor’s degree in Marketing, Communication, Business, or related field.

Responsibilities

• Turn brand strategies into effective campaigns that build awareness and brand presence.
• Plan and execute online and offline marketing campaigns aligned with brand objectives.
• Manage product launches, brand activations, offline events, and branding projects from planning to execution.
• Develop campaign concepts, big ideas, collaborations, and community engagement initiatives.
• Coordinate with internal teams, agencies, vendors, partners, and other stakeholders to ensure projects meet timeline, budget, and brand standards.
• Develop and manage marketing calendars, campaign plans, creative briefs, PDPs, and marketing materials.

Skills

Brand strategy

Campaign development

Vendor management

Cross-functional collaboration

Analytical mindset

Time management

Teamwork

Education

Bachelor’s degree in Marketing

Tools

Canva

Google Workspace

AI tools

Monitoring tools

Job description

Turn brand strategies into effective campaigns that build awareness and brand presence.

Plan and execute online and offline marketing campaigns aligned with brand objectives.

Manage product launches, brand activations, offline events, and branding projects from planning to execution.

Develop campaign concepts, big ideas, collaborations, and community engagement initiatives.

Coordinate with internal teams, agencies, vendors, partners, and other stakeholders to ensure projects meet timeline, budget, and brand standards.

Develop and manage marketing calendars, campaign plans, creative briefs, PDPs, and marketing materials.

Requirements

Minimum 2 years of experience in beauty or FMCG industry.

Proficient in Canva, Google Workspace, AI tools, and monitoring tools.

Strong understanding of brand strategy, skincare trends, and campaign development.

Strong analytical and data-driven mindset with competitor monitoring skills.

Proactive, detail-oriented, strong brand ownership and time management.

Experienced in agency/vendor management and cross-functional collaboration, with strong teamwork and problem-solving skills

Bachelor’s degree in Marketing, Communication, Business, or related field.

Health & Beauty Retail 11-50 employees