Senior Affiliate Growth Manager

WPP Media Limited; Jakarta Pusat; On-site; IDR 200,880,000 - 357,120,000; Full time

Job summary

WPP Media is seeking a Manager Affiliate to lead and scale affiliate marketing strategies across key client accounts. You will drive growth through publisher development, negotiations, and cross-functional collaboration to optimize campaigns and revenue.

The role demands strong experience in performance marketing, affiliate ecosystems, and stakeholder management within an agency or digital environment, reporting to senior leadership and guiding a team of Executives/Senior Executives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• 4–6+ years of experience in Affiliate Marketing / Performance Marketing.
• Experience in advertising/media agency environment preferred.
• Strong understanding of affiliate platforms.
• Proficiency in Excel/Google Sheets.
• Familiar with tracking tools, attribution models, and performance dashboards.
• Strong negotiation and stakeholder management skills.
• Excellent presentation and communication skills.

Responsibilities

• Develop full-funnel affiliate strategies aligned with client objectives.
• Identify growth opportunities across publishers, networks, influencers, and commerce platforms.
• Build annual and quarterly affiliate roadmaps with clear KPIs (ROI, ROAS, CPA, revenue contribution).
• Align affiliate strategy with Paid Media, Social, Search, Programmatic, and Commerce teams.
• Build and maintain relationships with affiliate networks and direct publishers.
• Negotiate commercial terms, commission structures, tenancy placements, and exclusive deals.
• Identify, onboard, and activate new high-performing partners.
• Manage performance tracking, attribution alignment, and compliance monitoring.
• Monitor daily/weekly performance and optimize toward revenue and efficiency targets.
• Analyze data trends and provide actionable insights to clients and internal teams.
• Conduct A/B testing on commission models, creatives, placements, and landing pages.
• Ensure accurate tracking implementation and resolve discrepancies.
• Act as the main affiliate lead in client meetings and QBRs.
• Present performance analysis, growth opportunities, and investment recommendations.
• Build strong client trust through strategic thinking and commercial understanding.
• Translate complex data into clear business storytelling.
• Manage and mentor Executives/Senior Executives in affiliate operations.
• Ensure team productivity, workload distribution, and professional development.
• Establish best practices and SOPs for affiliate processes.
• Identify upselling opportunities across affiliate and performance channels.
• Contribute to new business pitches and performance strategy proposals.
• Support revenue forecasting and profitability management.

Skills

Analytical skills

Negotiation

Stakeholder management

Presentation

Communication

Excel

Google Sheets

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Tracking tools

Attribution models

Performance dashboards

Job description

WPP Media is seeking a Manager Affiliate to lead and scale affiliate marketing strategies across key client accounts. You will drive growth through publisher development, negotiations, and cross-functional collaboration to optimize campaigns and revenue.

The role demands strong experience in performance marketing, affiliate ecosystems, and stakeholder management within an agency or digital environment, reporting to senior leadership and guiding a team of Executives/Senior Executives.