Manager Affiliate

WPP Media Limited; Jakarta Pusat; On-site; IDR 200,880,000 - 357,120,000; Full time

Job summary

WPP Media is seeking a Manager Affiliate to lead and scale affiliate marketing strategies across key client accounts. You will drive growth through publisher development, negotiations, and cross-functional collaboration to optimize campaigns and revenue.

The role demands strong experience in performance marketing, affiliate ecosystems, and stakeholder management within an agency or digital environment, reporting to senior leadership and guiding a team of Executives/Senior Executives.

Qualifications

• Bachelor’s degree in Marketing, Business, Communication, or related field.
• 4–6+ years of experience in Affiliate Marketing / Performance Marketing.
• Experience in advertising/media agency environment preferred.
• Strong understanding of affiliate platforms.
• Proficiency in Excel/Google Sheets.
• Familiar with tracking tools, attribution models, and performance dashboards.
• Strong negotiation and stakeholder management skills.
• Excellent presentation and communication skills.

Responsibilities

• Develop full-funnel affiliate strategies aligned with client objectives.
• Identify growth opportunities across publishers, networks, influencers, and commerce platforms.
• Build annual and quarterly affiliate roadmaps with clear KPIs (ROI, ROAS, CPA, revenue contribution).
• Align affiliate strategy with Paid Media, Social, Search, Programmatic, and Commerce teams.
• Build and maintain relationships with affiliate networks and direct publishers.
• Negotiate commercial terms, commission structures, tenancy placements, and exclusive deals.
• Identify, onboard, and activate new high-performing partners.
• Manage performance tracking, attribution alignment, and compliance monitoring.
• Monitor daily/weekly performance and optimize toward revenue and efficiency targets.
• Analyze data trends and provide actionable insights to clients and internal teams.
• Conduct A/B testing on commission models, creatives, placements, and landing pages.
• Ensure accurate tracking implementation and resolve discrepancies.
• Act as the main affiliate lead in client meetings and QBRs.
• Present performance analysis, growth opportunities, and investment recommendations.
• Build strong client trust through strategic thinking and commercial understanding.
• Translate complex data into clear business storytelling.
• Manage and mentor Executives/Senior Executives in affiliate operations.
• Ensure team productivity, workload distribution, and professional development.
• Establish best practices and SOPs for affiliate processes.
• Identify upselling opportunities across affiliate and performance channels.
• Contribute to new business pitches and performance strategy proposals.
• Support revenue forecasting and profitability management.

Skills

Analytical skills

Negotiation

Stakeholder management

Presentation

Communication

Excel

Google Sheets

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

Tracking tools

Attribution models

Performance dashboards

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Overview

The Manager Affiliate will lead and scale affiliate marketing strategies across key clientaccounts within WPP Media. This roleis responsible fordriving performance growth through affiliate partnerships, publisher development, commercial negotiation, campaign optimization, and cross-functional collaboration.

The ideal candidate has strong experience in performance marketing, affiliate ecosystems, commercial strategy, and stakeholder management within an agency or digital performance environment.

Key Responsibilities

1. Affiliate Strategy & Planning
   • Develop full-funnel affiliate strategies aligned with client businessobjectives.
   • Identifygrowth opportunities across publishers, networks, influencers, and commerce platforms.
   • Build annual and quarterly affiliate roadmaps with clear KPIs (ROI, ROAS, CPA, revenue contribution).
   • Align affiliate strategy with Paid Media, Social, Search, Programmatic, and Commerce teams.
2. Publisher & Network Management
   • Build andmaintainstrong relationships with affiliate networks and direct publishers.
   • Negotiate commercial terms, commission structures, tenancy placements, and exclusive deals.
   • Identify, onboard, and activate new high-performing partners.
   • Manage performance tracking, attribution alignment, and compliance monitoring.
3. Campaign Optimization & Performance Management
   • Monitor daily/weekly performance andoptimize towardrevenue and efficiency targets.
   • Analyze data trends andprovideactionable insights to clients and internal teams.
   • Conduct A/B testing on commission models, creatives, placements, and landing pages.
   • Ensureaccuratetracking implementation and resolve discrepancies.
4. Client Leadership & Reporting
   • Act as the main affiliate lead in client meetings and QBRs.
   • Present performance analysis, growth opportunities, and investment recommendations.
   • Build strong client trust through strategic thinking and commercial understanding.
   • Translate complex data into clear business storytelling.
5. Team Management
   • Manage and mentor Executives/Senior Executives in affiliate operations.
   • Ensure team productivity, clear workload distribution, and professional development.
   • Establish best practices and SOPs for affiliate processes.
6. Commercial & Revenue Growth
   • Identifyupselling opportunities across affiliate and performance channels.
   • Contribute to new business pitches and performance strategy proposals.
   • Support revenue forecasting and profitability management.

Qualifications & Experience

• Bachelor’s degree in Marketing, Business, Communication, or relatedfield.
• 4–6+ years of experience in Affiliate Marketing / Performance Marketing.
• Experience working inadvertising/media agency environment is highly preferred.
• Strong understanding of affiliateplatforms
• Strong analytical skills withproficiencyin Excel / Google Sheets.
• Familiar with tracking tools, attribution models, and performance dashboards.
• Strong negotiation and stakeholder management skills.
• Excellent presentation and communication skills.

About WPP Media

WPP Media is WPP’s global media collective, bringing together world‑class media agencies, talent, and capabilities. We partner with clients to unlock growth by combining strategic thinking, creativity, and performance‑driven media solutions.

At WPP Media, our people and culture are at the heart of everything we do. We believe in strong collaboration, trust, and continuous growth to deliver exceptional results for our clients and meaningful experiences for our teams.

Our Core Values

• We’reOpen: we build trust and enhance understanding by working collaboratively - across our teams, clients, and partners.
• We’reOptimistic: we adopt a growth mindset throughout our business, embracing change to unlock our collective potential.
• We’reExtraordinary** :**in pursuit of innovation and growth, we push boundaries and challenge ordinary thinking and the status quo.

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