Sales Manager

PT Kraton Teknologi Indonesia; Surabaya ꦱꦸꦫꦧꦪ; On-site; IDR 200,880,000 - 357,120,000; Full time

Job summary

PT Kraton Teknologi Indonesia in Surabaya seeks an experienced offline sales professional to drive distribution, growth, and brand presence across distributors, baby stores, modern trade, and retailers. You will build strong partnerships and monitor channel performance, planning promotions and in-store activations to boost sales and awareness.

The role requires a proven track record in offline sales, channel management, and meeting targets, with strong negotiation and reporting skills.

Qualifications

• Experience in offline sales across distributors, retailers, and modern trade.
• Strong ability to identify and manage partnerships within baby/child segments preferred.
• Proven track record in achieving sales targets and expanding channel coverage.
• Excellent communication and report-building skills for management review.
• Understanding of market trends and in-store merchandising standards.

Responsibilities

• Develop and execute offline sales strategies to achieve targets and growth.
• Identify, acquire, and manage partnerships with distributors, baby stores, retailers, and other offline channels.
• Build and maintain relationships with key accounts and business partners.
• Monitor sales performance, distribution coverage, and market trends to identify opportunities.
• Plan and implement offline promotions, campaigns, and activations to increase brand awareness and sales.
• Ensure product availability, merchandising standards, and in-store visibility across channels.
• Prepare regular sales reports, forecasting, and market analyses for management.

Skills

Offline sales

Channel management

Business development

Negotiation

Relationship management

Sales reporting

Education

Bachelor’s degree (S1)

SMA/SMK equivalent welcome

Job description

Develop and execute offline sales strategies to achieve company sales targets and business growth.

Identify, acquire, and manage partnerships with distributors, baby stores, modern trade accounts, retailers, and other offline sales channels.

Build and maintain strong relationships with key accounts and business partners.

Monitor sales performance, distribution coverage, and market trends to identify business opportunities.

Plan and implement offline promotional activities, retail campaigns, and event activations to increase brand awareness and sales conversion.

Ensure proper product availability, merchandising standards, and in-store visibility across all channels.

Prepare regular sales reports, forecasting, and market analysis for management review.

Qualifications:

Candidates with a minimum of SMA/SMK or equivalent are welcome to apply; however, a Bachelor’s degree (S1) is preferred.

Minimum 5 years of experience in offline sales, channel management, or business development.

Prior experience in baby products, FMCG, retail, or mother & child industry is highly preferred.

Strong network within distributor, retail, and baby specialty store channels is a plus.

Proven track record in achieving sales targets and managing offline channel growth.

Excellent communication, negotiation, relationship management skills, and sales reporting.

Strong analytical thinking and problem-solving abilities.