Channel Sales Manager

Anker Innovations; Jakarta Pusat; On-site; IDR 446,400,000 - 781,200,000; Full time

Job summary

Anker Innovations in Indonesia seeks a results-driven Mum & Baby Sales Manager to lead market expansion, drive sales growth, build channel partnerships, and strengthen our brand across Indonesia's vibrant mum & baby retail scene.

You will develop relationships with key retail chains, distributors, and independents, negotiate terms, and oversee PSI and inventory to ensure timely delivery while delivering data-driven sales strategies.

Qualifications

• 5+ years of sales experience in mum & baby, FMCG, or consumer goods in Indonesia
• Proven track record managing key accounts and achieving growth targets
• Fluent in Bahasa Indonesia and English (written and spoken)

Responsibilities

• Develop and nurture long-term relationships with key mum & baby retail chains, distributors, and independent stores across Indonesia
• Identify and convert new sales opportunities, expanding channel coverage in modern retail and traditional trade
• Consistently achieve and exceed quarterly and annual sales targets through data-driven strategies
• Negotiate trading terms, listing agreements, and promotional calendars with retail partners
• Monitor and analyze market trends, competitor activities, pricing strategies, and consumer preferences
• Provide insights to product and marketing teams and track category performance

Skills

Mum & Baby

Key accounts management

Channel development

FMCG

Indonesia market knowledge

Fluent Bahasa Indonesia

English communication

Education

Bachelor's degree in Business/Marketing

Job description

We are seeking a results-driven Mum & Baby Sales Manager to lead our market expansion in Indonesia. This role will be responsible for driving sales growth, building channel partnerships, and strengthening our brand presence across Indonesia's fast-growing mum & baby retail landscape.

Indonesia is the largest market in Southeast Asia with a high birth rate and rapidly expanding middle class - presenting a significant opportunity for mum & baby brands. We are looking for someone with deep local market knowledge and established relationships with key retail partners.

What You'll Do

• Develop and nurture long-term relationships with key mum & baby retail chains, distributors, and independent stores across Indonesia
• Identify and convert new sales opportunities, expanding channel coverage in both modern retail and traditional trade
• Consistently achieve and exceed quarterly and annual sales targets through data-driven strategies
• Negotiate trading terms, listing agreements, and promotional calendars with retail partners
• Monitor and analyze market trends, competitor activities, pricing strategies, and consumer preferences
• Provide actionable insights to product and marketing teams
• Track category performance and emerging sub-segments (feeding, diapering, nursery, )travel gear, etc.

Inventory & PSI Management

• Implement effective PSI (Purchase-Sales-Inventory) management to maintain optimal stock levels
• Utilize sales data and demand forecasting to optimize replenishment cycles
• Coordinate with supply chain and logistics teams for timely delivery

Product Expertise

• Maintain deep product knowledge across the mum & baby portfolio
• Conduct product training sessions for retail staff and distributor sales teams
• Serve as the go-to product expert for clients

Retail Excellence & Brand Visibility

• Conduct regular store visits, ensuring excellent in-store execution and planogram compliance
• Manage POSM deployment (displays, posters, brochures, shelf talkers)
• Execute in-store activations, demo events, and promotional campaigns

What We're Looking For

• 5+ years of sales experience, preferably in mum & baby, FMCG, or consumer goods in Indonesia
• Strong understanding of the Indonesian mum & baby retail landscape
• Demonstrated track record of managing key accounts and achieving growth targets
• PSI management, demand forecasting, or category management experience highly valued
• Fluent in Bahasa Indonesia and English (written and spoken)
• Bachelor's degree in Business, Marketing, or related field
• Self-motivated, able to work independently and collaboratively
• Willingness to travel within Indonesia (40-50%)

Nice to Have

• Established relationships with key Indonesian mum & baby retailers (Mothercare Indonesia, Babyshop, Lilla, Sonobebe, Babywise, Suzanna, etc.)
• Experience with e-commerce platforms (Tokopedia, Shopee, Lazada) in the mum & baby category
• Understanding of BPOM and SNI regulatory requirements for baby products
• Experience launching new brands or product lines in Indonesia