Sales Activation Intern (MagangHub)

Great Giant Foods; Banten; On-site; IDR 133,920,000 - 223,200,000; Full time

Job summary

Freshly is seeking a Sales Activation Specialist in Indonesia to plan, execute, and evaluate activation initiatives that drive customer acquisition and subscribe growth. You will develop offline activation programs, partner with communities and corporate audiences, and manage end-to-end on-ground activations, including events and pop-ups.

You will coordinate with sales and customer acquisition teams to ensure measurable outcomes, optimize activation performance, and generate qualified leads

Qualifications

• Bachelor's degree required.
• Graduated within the last 12 months required.

Responsibilities

• Plan, execute and evaluate sales activation initiatives to drive subscriber growth.
• Develop activation concepts and campaigns for various audiences and channels.
• Coordinate on-ground activities like product sampling, booths, roadshows and events.
• Lead logistics: materials, manpower, timelines, budgets and partner coordination.
• Brief promoters and staff to ensure consistent messaging and execution.
• Ensure activations deliver positive customer experiences and report results.

Education

Bachelor's degree

Job description

Requirements:

Major: Marketing, Management, Economic

Job Description:

As a Sales Activation Specialist, you will plan, execute, and evaluate sales activation initiatives to drive customer acquisition, increase product awareness, generate qualified leads, and grow Freshly’s subscription base. You will develop and implement offline and on-ground activation programs, community partnerships, corporate engagement, residential cluster activations, event participation, and other direct-to-consumer sales initiatives. You will work closely with the Sales & Customer Acquisition team and cross-functional stakeholders to ensure every activation delivers measurable commercial results and contributes to Freshly’s subscriber acquisition targets.

Key Responsibilities:

A. Sales Activation Strategy & Planning

• Develop and execute sales activation plans aligned with Freshly’s subscriber acquisition targets and business objectives.
• Identify potential activation channels, including residential clusters, corporate offices, schools, sports communities, fitness centers, events, and strategic partners.
• Develop activation concepts, mechanics, promotional offers, and customer engagement programs tailored to each target audience.
• Prepare activation proposals, implementation plans, timelines, resource requirements, and budget estimates.
• Establish channel-specific acquisition targets, lead generation objectives, and conversion expectations.
• Evaluate channel potential based on audience profile, estimated reach, acquisition cost, and business feasibility.

B. On-Ground Sales Activation & Execution

• Plan and execute on-ground sales activities, including product sampling, product trials, promotional booths, community events, roadshows, and pop-up activations.
• Coordinate activation logistics, product availability, promotional materials, manpower, and operational readiness.
• Brief and coordinate promoters, sales representatives, and event personnel to ensure consistent product communication and execution standards.
• Ensure activations deliver a positive customer experience and communicate Freshly’s value proposition effectively.
• Monitor on-site performance, address execution challenges, and implement corrective actions when required.
• Ensure timely submission of activation reports and supporting documentation.
• Develop initiatives to acquire new subscribers through direct customer engagement and targeted sales activation programs.
• Generate qualified leads through sampling, product demonstrations, promotional campaigns, and partnership activities.
• Communicate product benefits, subscription options, pricing, ordering procedures, and delivery convenience to prospective customers.
• Drive customer conversion through relevant offers, trial programs, referral mechanics, and subscription incentives.
• Coordinate with the Sales and Customer Service teams to follow up on leads and convert inquiries into active subscribers.
• Maintain accurate records of leads, follow-up activities, conversion status, and acquisition sources.
• Identify customer objections and provide insights to improve sales messaging, promotional mechanics, and conversion rates.
• Identify, approach, and develop partnerships with residential clusters, property management teams, corporate offices, schools, sports communities, fitness centers, and relevant organizations.
• Build relationships with community leaders, HR teams, tenant relations, event organizers, and other potential business partners.
• Develop partnership proposals and activation programs that create mutual value for Freshly and its partners.
• Coordinate internal communication and employee engagement initiatives to introduce Freshly’s subscription services to GGF employees and other relevant corporate audiences.
• Negotiate activation opportunities, promotional terms, and partnership agreements with partners.

Please note that, to be eligible for the MagangHub Program, candidates must:

• Hold a bachelor's degree.
• Have graduated within the last 12 months.