Consumer Activation Head

PT. Garudafood Putra Putri Jaya, Tbk; Jakarta Pusat; On-site; IDR 300,000,000 - 600,000,000; Full time

Job summary

PT. Garudafood Putra Putri Jaya, Tbk invites an experienced Head of Consumer Activation to lead our activation programs across Indonesia. You will shape strategies, plan events, and oversee product sampling and promotions to drive brand growth.

In Jakarta head office, you will manage budgets, coordinate with Marketing and external agencies, monitor ROI, and develop a high-performing team to meet business targets.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field.
• 7+ years in Consumer Activation/Engagement/Brand Activation, preferably FMCG.
• Experience planning and executing activation programs, events, sampling, and promotions.
• Strong understanding of brand strategy, consumer engagement, and sales-driven activation.
• Experience managing activation budgets, external agencies, and event organizers.
• Strong analytical, project management, and problem-solving skills with ROI evaluation.
• Excellent communication, stakeholder management, and leadership.

Responsibilities

• Develop and implement consumer activation strategies aligned with brand objectives and sales targets.
• Plan and oversee consumer engagement programs, including product sampling, product penetration, and promotional activities.
• Manage POSM planning, budget allocation, distribution, and utilization to ensure effective brand execution.
• Collaborate with Marketing and cross-functional teams to ensure effective execution of consumer activation programs.
• Manage external agencies and event organizers to ensure quality, efficiency, and alignment with business objectives.
• Monitor and evaluate program performance, consumer engagement, sales achievement, and cost-effectiveness, providing actionable recommendations for improvement.
• Lead and develop the consumer activation team to achieve business targets and drive continuous improvement.

Skills

Consumer activation

Brand activation

Team leadership

Budget management

Event planning

Stakeholder management

Project management

ROI analysis

Education

Bachelor's degree in Marketing/Communications/Business

Job description

• - Develop and implement consumer activation strategies aligned with brand objectives and sales targets.
• - Plan and oversee consumer engagement programs, including product sampling, product penetration, and promotional activities.
• - Manage POSM planning, budget allocation, distribution, and utilization to ensure effective brand execution.
• - Collaborate with Marketing and cross-functional teams to ensure effective execution of consumer activation programs.
• - Manage external agencies and event organizers to ensure quality, efficiency, and alignment with business objectives.
• - Monitor and evaluate program performance, consumer engagement, sales achievement, and cost-effectiveness, providing actionable recommendations for improvement.
• - Lead and develop the consumer activation team to achieve business targets and drive continuous improvement.

Qualifications

• - Bachelor's degree in Marketing, Communications, Business, or a related field.
• - Minimum 7 years of experience in Consumer Activation, Consumer Engagement, Brand Activation, or a related field, preferably in the FMCG industry.
• - Proven experience in planning and executing consumer activation programs, events, product sampling, and promotional campaigns.
• - Strong understanding of brand strategy, consumer engagement, and sales-driven activation initiatives.
• - Experienced in managing activation budgets, external agencies, and event organizers.
• - Strong analytical, project management, and problem-solving skills, with the ability to evaluate program effectiveness and ROI.
• - Excellent communication, stakeholder management, and leadership skills.
• - Strong business acumen, strategic thinking, and ability to lead a team toward achieving business objectives.
• - Willing to be placed at the Head Office in Jakarta.