Brand Activation Manager

PT Unitama Sari Mas; Jakarta Utara; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

PT Unitama Sari Mas is seeking a Brand Activation Lead to manage end-to-end campaigns. You will craft integrated 360° strategies spanning ATL, digital, and BTL, ensuring cohesive messaging across consumer touchpoints and in-store activations.

The role requires turning consumer insights into compelling campaign pillars and messages. Lead a cross-functional team across Marketing, Digital, Trade, and Sales to ensure timely delivery, budget adherence, and high execution quality on multiple

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.

Responsibilities

• Lead multiple brand campaigns from ideation to execution and performance evaluation.
• Develop campaign architecture with objectives, pillars, key messages, consumer touchpoints, and activation plans.
• Design integrated 360° strategies across ATL, digital, and BTL channels, including in-store activations.
• Integrate online and offline activations, including KOL campaigns, digital content, retail promotions, and in-store activities.
• Translate consumer insights into relevant campaign concepts and communication strategies.
• Lead cross-functional collaboration with Brand, Marketing Communications, Digital, Trade Marketing, Sales, agencies, and stakeholders.
• Manage campaign budgets, timelines, agency deliverables, and execution quality across projects.
• Monitor performance and evaluate effectiveness against awareness, engagement, trials, and conversion.

Skills

Campaign management

Team leadership

Cross-functional collaboration

Budget management

ATL/digital/BTL knowledge

Education

Bachelor's degree in Marketing

Job description

Lead multiple brand campaigns simultaneously, from strategic ideation and campaign planning to execution and performance evaluation.

Develop campaign architecture, including campaign objectives, communication pillars, key messages, consumer touchpoints, and activation plans based on consumer insights and brand objectives.

Design integrated 360° communication strategies across ATL, digital, and BTL channels, including in-store activations, to ensure consistent messaging throughout the consumer journey.

Connect online and offline activations, including KOL campaigns, digital content, retail promotions, and in-store activities, to maximize consumer engagement and product trials.

Translate consumer insights into relevant campaign concepts and communication strategies that resonate with target audiences.

Lead cross-functional collaboration with Brand, Marketing Communications, Digital, Trade Marketing, Sales, agencies, and other stakeholders to ensure seamless campaign execution.

Manage campaign budgets, timelines, agency deliverables, and execution quality across multiple projects.

Monitor campaign performance and evaluate effectiveness against brand awareness, engagement, product trial, and conversion objectives.

Lead and develop team members while maintaining strong campaign execution standards and strategic alignment.

Requirements

Bachelor's degree in Marketing, Business, Communications, or a related field.

Minimum 5 years of proven experience in brand activation, integrated marketing campaigns, brand management, or related roles, preferably in FMCG/Consumer Goods.

Demonstrated leadership experience in managing teams, agencies, or cross-functional campaign projects.

Proven track record of successfully managing multiple campaigns from ideation and campaign architecture to integrated 360° execution.

Strong understanding of ATL, digital marketing, BTL activation, trade marketing, and in-store consumer engagement.

Ability to translate consumer insights into campaign pillars, communication strategies, and relevant consumer touchpoints.

Strong project management, strategic thinking, budget management, and stakeholder management skills.

Results-oriented, with the ability to evaluate campaign effectiveness in driving awareness, engagement, and product trials.

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.

Our Company

Started in the 1980s as a trading company selling air freshener products and stationeries, we have tremendously expanded into a manufacturing and distribution company of home care products.

Today with our fully-engaged workforce, we continually seek to better serve our customers through continuous product and systems improvements, developing a lifelong learning culture and a mindset of why not and challenging the status quo.