Revenue-Driven SKU-Focused Digital Marketing Manager

MatchaTalent; Tangerang Selatan; On-site; IDR 420,000,000 - 540,000,000; Full time

Job summary

MatchaTalent is seeking a Digital Marketing Manager to drive revenue through performance-focused digital campaigns across Meta, TikTok, Google, and marketplaces. You will translate SKU insights into creative strategies and measurable commercial results, reporting to the CMO.

The role requires collaboration with Content, Video Production, KOLs, Product, and Performance Marketing teams to optimize demand generation, improve ROAS, and scale campaigns across product portfolios.

Qualifications

• Bachelor's degree in Marketing, Business, or Communications.
• ≥5 years in Digital Marketing with performance focus.
• ≥3 years in managerial or strategic roles.
• Industry experience in Consumer Goods (F&B, Health, Supplements).
• Proven revenue-generating digital campaigns with measurable sales growth.
• Strong accountability for campaign performance and revenue growth.
• Experience managing multi-SKU digital marketing strategies.
• Collaborative with Creative, Content, KOL, Product and Performance Marketing teams.
• Proficient in consumer psychology and marketing funnels.
• Professional English for business communication.

Responsibilities

• Develop revenue strategies for SKUs by target customer segments.
• Lead development, testing, and optimization of advertising creatives.
• Oversee paid digital campaigns across Meta, TikTok, Google, and Marketplace Advertising.
• Develop marketing strategies that build consumer interest without heavy discounts.
• Coordinate Product/R&D, Content, Video Production, KOL, and Performance Marketing teams.
• Monitor revenue per SKU, ROAS, CPL, CTR, and creative performance.
• Analyze campaign effectiveness and identify optimization opportunities.
• Report to the CMO on performance, challenges, and actionable recommendations.
• Align digital activities with business objectives and growth.

Skills

Performance marketing

Revenue growth

Strategic thinking

Cross-functional leadership

Data-driven decision making

English proficiency

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Meta Ads

TikTok Ads

Google Ads

Marketplace Advertising

Job description

MatchaTalent is seeking a Digital Marketing Manager to drive revenue through performance-focused digital campaigns across Meta, TikTok, Google, and marketplaces. You will translate SKU insights into creative strategies and measurable commercial results, reporting to the CMO.

The role requires collaboration with Content, Video Production, KOLs, Product, and Performance Marketing teams to optimize demand generation, improve ROAS, and scale campaigns across product portfolios.