Revenue-Driven Digital Marketing Manager (Multi-SKU)

MatchaTalent; Depok; On-site; IDR 240,000,000 - 480,000,000; Full time

Job summary

MatchaTalent in Indonesia seeks a Digital Marketing Manager to drive revenue through performance-led digital campaigns across Meta, TikTok, Google, and marketplace channels. You will translate SKU insights into creative strategy and collaborate with Content, Product, and KOL teams to maximize revenue.

Reporting to the CMO, you will own multi-SKU campaigns, optimize ROAS, CPL, CTR, and cadence, and push for data-driven growth across the portfolio.

Qualifications

• Minimum Bachelor's Degree in Marketing, Business, Communications or related discipline.
• Minimum 5 years in Digital Marketing with performance-driven experience.
• At least 3 years in a managerial or strategic role.
• Experience in Consumer Goods, Food & Beverage, Sports Nutrition or related products.
• Track record of revenue-generating digital campaigns with measurable results.
• Accountability for campaign performance and revenue growth, not just brand awareness.

Responsibilities

• Develop and execute revenue strategies for SKUs with target customer segments and funnel-specific creative approaches.
• Lead development, testing and optimization of advertising creatives; scale high-performing concepts.
• Oversee paid digital campaigns across Meta, TikTok, Google, and Marketplace Advertising with testing and attribution.
• Create value-driven marketing strategies that reduce reliance on discounts.
• Coordinate cross-functional teams to ensure consistent product messaging and objectives.
• Monitor metrics (ROAS, CPL, CTR) and optimize campaigns for efficiency.
• Report campaign performance and recommendations to the CMO.
• Align digital activities with business objectives and product positioning.

Skills

Digital marketing strategy

Performance marketing

Leadership

Analytical thinking

Cross-functional collaboration

Communication

English proficiency

Education

Bachelor's degree in Marketing or related

Tools

Meta Ads

TikTok Ads

Google Ads

Marketplace Advertising

Job description

MatchaTalent in Indonesia seeks a Digital Marketing Manager to drive revenue through performance-led digital campaigns across Meta, TikTok, Google, and marketplace channels. You will translate SKU insights into creative strategy and collaborate with Content, Product, and KOL teams to maximize revenue.

Reporting to the CMO, you will own multi-SKU campaigns, optimize ROAS, CPL, CTR, and cadence, and push for data-driven growth across the portfolio.