Digital Marketing Senior Associate

AlloFresh; Jakarta Pusat; On-site; IDR 60,000,000 - 120,000,000; Part time

Job summary

AlloFresh in Jakarta is seeking a Digital Marketing Specialist to support Meta and TikTok Ads campaigns, optimize settings, and assist ASO efforts for our app. You will monitor performance, prepare regular reports, and drive data-driven optimizations.

The ideal candidate has 1–3 years in digital marketing, hands-on experience with Meta/TikTok ads, and a solid grasp of marketing metrics. This six-month contract offers a dynamic, growth-focused environment.

Qualifications

• Minimum 1–3 years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or a related field.
• Hands-on experience with Meta Ads and/or TikTok Ads.
• Basic understanding of ASO and mobile app acquisition.
• Familiar with digital marketing metrics such as CTR, CPC, CPM, CVR, CAC, and ROAS.
• Strong analytical skills and comfortable working with campaign performance data.
• Detail-oriented and able to manage multiple campaigns/tasks simultaneously.
• Good communication and coordination skills.
• Experience in e-commerce, retail, marketplace, or consumer-facing businesses is a plus.
• Willing to commit to a 6-month contract.

Responsibilities

• Support the execution and optimization of Meta and TikTok Ads campaigns.
• Assist in campaign setup, targeting, budget allocation, monitoring, and daily optimization.
• Support App Store Optimization (ASO) activities to improve app visibility, traffic, and conversion.
• Monitor campaign and ASO performance and prepare regular performance reports.
• Analyze campaign results and identify opportunities for optimization.
• Support A/B testing for ad creatives, audiences, campaign settings, and app store assets.
• Coordinate with Creative and other relevant teams to ensure campaign assets are delivered and optimized on time.
• Keep up to date with Meta, TikTok, and app store advertising/optimization best practices.

Skills

Digital Marketing

Performance Marketing

Growth Marketing

Analytical skills

Campaign optimization

Communication skills

Coordination

Attention to detail

Tools

Meta Ads

TikTok Ads

ASO tools

Job description

• Support the execution and optimization of Meta and TikTok Ads campaigns.
• Assist in managing campaign setup, targeting, budget allocation, monitoring, and daily optimization.
• Support App Store Optimization (ASO) activities to improve app visibility, traffic, and conversion.
• Monitor campaign and ASO performance and prepare regular performance reports.
• Analyze campaign results and identify opportunities for optimization.
• Support A/B testing for ad creatives, audiences, campaign settings, and app store assets.
• Coordinate with Creative and other relevant teams to ensure campaign assets are delivered and optimized on time.
• Keep up to date with Meta, TikTok, and app store advertising/optimization best practices.

Requirements

• Minimum 1–3 years of experience in Digital Marketing, Performance Marketing, Growth Marketing, or a related field.
• Hands-on experience with Meta Ads and/or TikTok Ads.
• Basic understanding of ASO and mobile app acquisition.
• Familiar with digital marketing metrics such as CTR, CPC, CPM, CVR, CAC, and ROAS.
• Strong analytical skills and comfortable working with campaign performance data.
• Detail-oriented and able to manage multiple campaigns/tasks simultaneously.
• Good communication and coordination skills.
• Experience in e-commerce, retail, marketplace, or consumer-facing businesses is a plus.
• Willing to commit to a 6-month contract.