Retail Activation Manager

IDS Medical Systems Group; Jakarta Utara; On-site; IDR 89,280,000 - 133,920,000; Full time

Job summary

IDS Medical Systems Group in Jakarta is seeking a seasoned Trade Marketing professional to design annual and quarterly retail activation plans aligned with brand priorities, retailer calendars, and sales objectives.

You will execute in-store campaigns, product launches, seasonal activations, and hero product initiatives; manage POS materials, displays, planograms, and visual merchandising across retail channels.

Qualifications

• Bachelor’s degree in any field with relevant professional experience.
• Minimum 3–5 years of experience in trade marketing, shopper marketing, retail activation, brand activation, category marketing, or retail execution.
• Experience in beauty, skincare, personal care, FMCG, or consumer goods is preferred.
• Strong understanding of retail environments, merchandising, shopper behavior, and in-store conversion.
• Proven experience managing product launches, retail campaigns, agencies, budgets, and cross-functional stakeholders.
• Strong project management, communication, negotiation, presentation, and analytical skills.
• Comfortable working with sell-out data, activation reports, retail audits, and performance analysis.
• Creative, commercially minded, and highly attentive to retail execution details.

Responsibilities

• Develop annual and quarterly retail activation plans aligned with brand priorities, retailer calendars, and sales objectives.
• Execute in-store campaigns, product launches, seasonal activations, and hero product initiatives.
• Manage POS materials, displays, testers, planograms, and visual merchandising execution across retail channels.
• Drive shopper engagement through sampling, consultation, GWP, loyalty activities, workshops, and retail events.
• Collaborate with Key Account, Marketing, Training, Retail Operations, Supply Chain, Finance, agencies, and retail partners.
• Manage activation budgets, vendors, timelines, and deployment schedules.
• Track activation performance using sell-out data, field reports, store audits, retailer feedback, and agreed KPIs.
• Conduct post-activation reviews and identify opportunities to improve future retail execution.

Skills

Trade marketing

Shopper marketing

Retail activation

Brand activation

Category marketing

Retail execution

Budget management

Project management

Communication

Negotiation

Presentation

Analytical skills

Retail merchandising

Education

Bachelor’s degree

Job description

Develop annual and quarterly retail activation plans aligned with brand priorities, retailer calendars, and sales objectives.

Execute in-store campaigns, product launches, seasonal activations, and hero product initiatives.

Manage POS materials, displays, testers, planograms, and visual merchandising execution across retail channels.

Drive shopper engagement through sampling, consultation, GWP, loyalty activities, workshops, and retail events.

Collaborate with Key Account, Marketing, Training, Retail Operations, Supply Chain, Finance, agencies, and retail partners.

Manage activation budgets, vendors, timelines, and deployment schedules.

Track activation performance using sell-out data, field reports, store audits, retailer feedback, and agreed KPIs.

Conduct post-activation reviews and identify opportunities to improve future retail execution.

Qualifications

Bachelor’s degree in any field with relevant professional experience.

Minimum 3–5 years of experience in trade marketing, shopper marketing, retail activation, brand activation, category marketing, or retail execution.

Experience in beauty, skincare, personal care, FMCG, or consumer goods is preferred.

Strong understanding of retail environments, merchandising, shopper behavior, and in-store conversion.

Proven experience managing product launches, retail campaigns, agencies, budgets, and cross-functional stakeholders.

Strong project management, communication, negotiation, presentation, and analytical skills.

Comfortable working with sell-out data, activation reports, retail audits, and performance analysis.

Creative, commercially minded, and highly attentive to retail execution details.