Activation Executive (Health Supplements)

PT. Citra Nusa Insanmandiri (CNI Indonesia); Pluit; On-site; IDR 223,200,000 - 446,400,000; Full time

Job summary

PT. Citra Nusa Insanmandiri (CNI Indonesia) is seeking an Activation Executive to lead health supplement activations across offline channels and wellness communities.

You will plan, execute, and measure campaigns, while nurturing relationships with wellness groups and retail partners to extend brand presence. This role requires proven experience in community activation, budget management, and strong ownership of campaign outcomes, with the ability to scale regional efforts from Jabodetabek

Qualifications

• Experience in community activation or field marketing within wellness/health brands.
• Ability to build and sustain wellness community relationships over time.
• Budget management and reporting across multiple activations.

Responsibilities

• Plan, execute, and evaluate offline and community-based activations monthly.
• Build and sustain relationships with wellness communities and specialty retailers.
• Identify and negotiate co-activation opportunities with health brands, event organizers, and KOLs.
• Lead capture: funnel attendees into lead system for follow-up.
• Manage activation budgets and report cost-per-outcome per channel.
• Execute regional activations across Jabodetabek and expand to other cities as distribution grows.

Skills

Activation campaigns

Wellness marketing

Field marketing

Job description

Activation Executive (Health Supplements)

• Campaign planning & execution: plan, execute, and evaluate the brand's offline and community-based activations per month, which includes health & wellness community events (e.g. fitness, running, pilates, young-moms, elderly), workshops, and specialty-store or clinic-based activities
• Community & partnership penetration: build and sustain relationships with wellness communities and specialty retail stores
• Brand collaboration & partnerships: identify and negotiate co-activation opportunities with complementary health brands, event organizers, and KOLs to expand the brand's presence beyond owned activation
• Lead capture: ensure all activation attendees are funneled into the lead system for follow-up
• Budget management: plan and stay within assigned activation budgets, report cost-per-outcome per community/channel
• Regional execution: run activations across Jabodetabek and expand to other cities as distribution allows

Qualifications (Hard Skills):

• Minimum 2-3 years' experience in community activation, wellness/health brand marketing, or field marketing in the vitamins/supplements, nutrition, or wellness industry
• Experience building and sustaining relationships with wellness/lifestyle communities over time (not just one-off events)
• Experience or working knowledge of specialty retail and pharmacy-adjacent channels a plus
• Basic budget management and reporting skills, applied across multiple simultaneous smaller-scale community activations rather than one large campaign

Qualifications (Soft Skills):

• Genuine relationship-building instinct suited to slower-trust, wellness-oriented communities
• Comfortable managing several parallel, smaller community relationships
• High ownership over campaign-level outcomes, not just individual events
• Resilient and adaptable across a demanding, high-visibility campaign with national ambitions