Marketing & Brand Activation

PT Edubuild Pratama Indonesia; Jakarta Utara; On-site; IDR 133,920,000 - 279,000,000; Full time

Job summary

PT Edubuild Pratama Indonesia is seeking a marketing activation specialist to plan and execute ATL, BTL, and brand activation campaigns from concept to execution. You will manage OOH campaigns, develop activation concepts, and support event collateral as part of a cross-functional marketing team.

You will also design and optimize landing pages for activations, assist with lead generation, and develop partnerships with communities and partners to boost brand awareness and leads.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related fields.
• 2–4 years of experience in marketing activation, brand activation, event marketing, partnership, or offline marketing.
• Hands-on experience in ATL, BTL, OOH, events, partnerships, and marketing activations.
• Experience developing creative briefs and collaborating with creative teams.
• Basic understanding of landing pages, CTA, tracking, and conversion funnels.
• Strong project management, communication, negotiation, and partnership management skills.
• Creative, proactive, detail-oriented, and results-oriented.
• Experience in financial, investment, fintech, or trading industries is a plus.

Responsibilities

• Plan and execute ATL, BTL, and brand activation campaigns from concept to execution.
• Manage OOH campaigns including planning, placement, vendor coordination, and execution.
• Develop activation concepts and creative briefs in collaboration with Creative and Digital Marketing teams.
• Support event marketing material design, including booth and event collateral when required.
• Develop and manage landing pages for marketing activations, including content, CTA, tracking, and optimization.
• Support lead generation from offline marketing activities.
• Identify, develop, and manage marketing partnerships with communities, events, KOLs, media, and relevant business partners.
• Coordinate partnership and co-marketing initiatives to increase brand awareness, engagement, and leads.
• Coordinate with internal teams, agencies & vendors
• Plan and execute internal company events and employee activities.
• Monitor campaign and partnership performance, including leads, engagement, traffic, and conversion.
• Identify new ATL, BTL, OOH, event, brand activation, and partnership opportunities to support business objectives.

Skills

ATL

BTL

OOH

Events

Partnerships

Marketing activations

Creative briefs

Landing pages

Tracking & optimization

Project management

Education

Bachelor’s degree in Marketing, Communications, Business, or related fields

Job description

* Plan and execute ATL, BTL, and brand activation campaigns from concept to execution.

* Manage OOH campaigns including planning, placement, vendor coordination, and execution.

* Develop activation concepts and creative briefs in collaboration with Creative and Digital Marketing teams.

* Support event marketing material design, including booth and event collateral when required.

* Develop and manage landing pages for marketing activations, including content, CTA, tracking, and optimization.

* Support lead generation from offline marketing activities.

* Identify, develop, and manage marketing partnerships with communities, events, KOLs, media, and relevant business partners.

* Coordinate partnership and co-marketing initiatives to increase brand awareness, engagement, and leads.

* Coordinate with internal teams, agencies & vendors

* Plan and execute internal company events and employee activities.

* Monitor campaign and partnership performance, including leads, engagement, traffic, and conversion.

* Identify new ATL, BTL, OOH, event, brand activation, and partnership opportunities to support business objectives.

Key Qualifications:

* Bachelor’s degree in Marketing, Communications, Business, or related fields.

* 2–4 years of experience in marketing activation, brand activation, event marketing, partnership, or offline marketing.

* Hands-on experience in ATL, BTL, OOH, events, partnerships, and marketing activations.

* Experience developing creative briefs and collaborating with creative teams.

* Basic understanding of landing pages, CTA, tracking, and conversion funnels.

* Strong project management, communication, negotiation, and partnership management skills.

* Creative, proactive, detail-oriented, and results-oriented.

* Experience in financial, investment, fintech, or trading industries is a plus.

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