Activation Executive (F&B)

PT. Citra Nusa Insanmandiri (CNI Indonesia); Pluit; On-site; IDR 167,400,000 - 279,000,000; Full time

Job summary

PT. Citra Nusa Insanmandiri (CNI Indonesia) seeks an experienced Brand Activation specialist to plan, execute, and evaluate offline activations across multi-city campaigns in the coffee, F&B, or beverage sectors.

The role focuses on ATL and BTL integration, sampling, events, and festival sponsorships to drive national impact. You will collaborate with brand partners, trade contacts, and media to expand presence, manage budgets, and ensure ROI across formats, with a national ambition and

Qualifications

• Minimum 2-3 years' experience in brand activation, trade marketing, or campaign management in coffee/F&B/beverage.
• Experience running integrated campaigns across ATL and BTL.
• Experience negotiating brand partnerships or co-branded activations.
• Experience managing multi-city campaign budgets and ROI reporting.
• Experience in general trade and modern trade channel activation.

Responsibilities

• Plan, execute, and evaluate offline/ATL activations monthly (sampling, F&B festivals, events).
• Identify and negotiate co-activation with brand partners and KOLs.
• Build relationships with F&B communities, trade contacts, media to support positioning.
• Lead lead-capture integration into the lead system.
• Plan and manage multi-format activation budgets and report ROI.
• Coordinate regional activation rollout toward national scale.

Skills

Brand activation

Campaign management

Negotiation

ROI reporting

Multi-city campaigns

Job description

• Campaign planning & execution: plan, execute, and evaluate the brand's offline and ATL activations per month, which includes sampling, F&B festivals, trade shows, corporate event sponsorships, and large-scale placements
• Brand collaboration & partnerships: identify and negotiate co-activation opportunities with complementary F&B brands, event organizers, and KOLs to expand the brand's presence beyond owned activation
• Community & channel penetration: build relationships with F&B communities, trade contacts, and media to support the brand's positioning across all segments
• Lead capture: ensure all activation attendees are funneled into the lead system for follow-up
• Budget management: plan and manage a larger, multi-format activation budget (spanning both ATL and BTL), report cost-per-outcome across formats
• Regional execution: lead activation sequencing across regional scale, with a clear rollout plan toward national scale

Qualifications (Hard Skills)

• Minimum 2-3 years' experience in brand activation, trade marketing, or campaign management in the coffee, F&B, or beverage industry
• Proven experience running integrated campaigns that combine ATL (signage, placements, sponsorships) and BTL (sampling, festivals, trade shows)
• Experience negotiating and closing brand partnerships or co-branded activations
• Comfortable managing larger, multi-city campaign budgets and reporting ROI across formats
• Experience in general trade and modern trade channel activation (C-Store equivalents, supermarkets, specialty retail)

Qualifications (Soft Skills)

• Strong negotiation and partnership-building instinct; comfortable pitching and closing deals with external brands, venues, and corporate partners
• High ownership over campaign-level outcomes, not just individual events
• Resilient and adaptable across a demanding, high-visibility campaign with national ambitions