BRAND ACTIVATION & PARTNERSHIP EXECUTIVE

PT Apex Mitra Malindo (BONIA Branded); Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Apex Mitra Malindo (BONIA Branded) seeks a Brand Activation & Partnership Executive to plan and execute activations, campaigns, and retail initiatives across BONIA brands. You will identify and manage partnerships with brands, KOLs, communities, malls, and external partners while coordinating with Operations to ensure timely implementation.

The role requires 3–5 years of relevant experience, strong project management, and excellent stakeholder management.

Qualifications

• Experience in brand activations, partnerships, events, retail marketing, or campaign execution.
• Strong project management and organizational skills; able to manage multiple projects.
• Excellent communication and stakeholder management abilities.

Responsibilities

• Plan and execute brand activations, marketing campaigns, and retail initiatives across all brands.
• Identify, develop, and manage partnerships with brands, KOLs, communities, malls, and external partners.
• Coordinate campaign execution with Operations to ensure materials, mechanics, and activations are implemented on time.
• Manage communication with mall management, digital assets, promotional placements, events, and campaign support.
• Coordinate with internal teams and external vendors for seamless marketing execution.
• Support planning and execution of events, product launches, pop-ups, and customer engagement activities.
• Manage internal marketing communications to align departments on objectives, timelines, and plans.
• Monitor campaign implementation and evaluate activation performance, recommending improvements.

Skills

Brand activation

Partnerships

Event marketing

Project management

Stakeholder management

Mall/vendor coordination

Education

Bachelor's degree in Marketing, Communications, Business, Event Management, or related field

Job description

BRAND ACTIVATION & PARTNERSHIP EXECUTIVE

This role involves planning and executing brand activations, marketing campaigns, and retail initiatives across all brands. You will identify, develop, and manage partnerships with brands, KOLs, communities, malls, and external partners, while coordinating campaign execution with Operations to ensure promotional materials, campaign mechanics, and store activations are implemented accurately and on time.

Key responsibilities

• Plan and execute brand activations, marketing campaigns, and retail initiatives across all brands
• Identify, develop, and manage partnerships with brands, KOLs, communities, malls, and external partners
• Coordinate campaign execution with Operations, ensuring all promotional materials, campaign mechanics, and store activations are implemented accurately and on time
• Manage communication and promotional requirements with mall management, including digital assets, promotional placements, events, and campaign support
• Coordinate with internal teams and external vendors to ensure seamless execution of marketing initiatives
• Support the planning and execution of events, product launches, pop-ups, and customer engagement activities
• Manage internal marketing communication, ensuring all departments are aligned on campaign objectives, timelines, and execution plans
• Monitor campaign implementation and evaluate activation performance, providing recommendations for future improvements
• Assist the Marketing Manager in executing annual and monthly marketing plans and cross-functional projects

About you

• Bachelor's degree in Marketing, Communications, Business, Event Management, or a related field
• Minimum 3-5 years of experience in brand activation, partnerships, event marketing, retail marketing, or campaign execution
• Proven experience managing brand activations, events, partnerships, or retail campaigns
• Strong project management and organizational skills, with the ability to manage multiple projects simultaneously
• Excellent communication and stakeholder management skills
• Experience working with shopping malls, vendors, agencies, or external partners is an advantage
• Able to work collaboratively with Operations, Creative, E-Commerce, and cross-functional teams

What's your expected monthly basic salary?

How many years' experience do you have as a Partnerships Executive?

Which of the following types of qualifications do you have?

Textiles, Clothing & Accessories Not specified