Product Planning Specialist

Yadea Indonesia; Cikarang; On-site; IDR 66,960,000 - 100,440,000; Full time

Job summary

Yadea Indonesia is seeking a Product Planning/Management professional to drive market research, product planning, and cross‑functional collaboration across marketing, operations, and sales. You will shape product positioning, define target users, and steer promotional activities to boost brand awareness.

With 1+ year in product planning or market analysis, you will analyze data, develop proposals, and monitor product lifecycles while communicating fluently in Mandarin and Indonesian.

Qualifications

• Diploma (D3) or higher; preferred majors in Marketing, Business Management, or Product Management.
• At least 1 year in product planning, market analysis, or brand strategy; internet/consumer/electronics experience is a plus.
• Strong market insight, data analysis skills, and creative thinking.
• Proficient in PPT, Excel, MindMap; able to independently develop product planning proposals.
• Excellent communication and teamwork; cross‑department coordination.
• High sense of responsibility, strong execution skills in a fast-paced environment.
• Fluent in Mandarin Chinese and Indonesian; Indonesian nationals preferred.

Responsibilities

• Conduct market research and competitor analysis to identify user needs and shape product planning.
• Participate in product planning and design, defining positioning, target users, and requirements.
• Develop product marketing strategies with marketing, operations, and sales for launches.
• Monitor product lifecycle and performance; collect feedback and drive improvements.
• Plan promotional activities, develop copy and materials to boost brand awareness.
• Follow industry trends and provide innovative recommendations for planning and development.

Skills

Market insight

Data analysis

PowerPoint

Excel

MindMap

Cross-functional collaboration

Communication skills

Adaptability

Mandarin Indonesian bilingual

Education

Diploma (D3) or higher

Marketing

Business Management

Product Management

Tools

PowerPoint

Excel

MindMap

Job description

As a global leader in electric two-wheeled vehicles (HKEX:01585), Yadea is committed to delivering joyful journeys through innovative, sustainable mobility. In Indonesia, we offer high-tech electric motorcycles, scooters, and bicycles powered by advanced batteries and ultra-fast charging. With 100+ million users and 40,000+ dealers worldwide, Yadea blends global innovation with localized solutions. Smart connectivity and rapid charging ensure smooth, eco-friendly rides. Driven by our mission to create “a wonderful journey for global users,” we make smart electric mobility accessible, sustainable, and enjoyable for all.

Job Descriptions:

• Conduct market research and competitor analysis, identify user needs, and develop product planning strategies and proposals.
• Participate in product planning and design, including defining product positioning, target users, functional requirements, and product development direction.
• Develop product marketing and promotion strategies, collaborating with the marketing, operations, and sales teams to support product launches and market promotion.
• Monitor the product lifecycle and performance, collect user feedback, and continuously evaluate and improve products.
• Plan and coordinate product promotional activities, develop product copywriting and promotional materials, and enhance brand awareness and brand image.
• Monitor industry developments and market trends, providing innovative recommendations for product planning and development.

Requirements:

• Minimum Diploma (D3) degree or higher. Majors in Marketing, Business Management, Product Management, or related fields are preferred.
• At least 1 year of work experience in product planning, market analysis, or brand strategy. Experience in the internet, consumer goods, or electronics industries is an advantage.
• Strong market insight, data analysis skills, and creative and innovative thinking.
• Proficient in PowerPoint (PPT), Excel, MindMap, and other relevant tools, with the ability to independently develop product planning proposals.
• Excellent communication and teamwork skills, with the ability to coordinate across departments and drive project progress.
• High sense of responsibility, strong execution skills, and the ability to adapt to a fast-paced working environment.
• Fluent in both Mandarin Chinese and Indonesian, with excellent listening, speaking, reading, and writing skills. Candidates must be able to communicate independently with Chinese employees. Indonesian nationals are preferred.