Product Marketing Manager

Building Automation Systems Supervisor - The Claremont Colleges Services; Jakarta Pusat; Hybrid; IDR 250,000,000 - 350,000,000; Full time

Job summary

The Claremont Colleges Services seeks a senior marketing professional to align strategies across events, education, and enterprise segments. You will plan and execute enterprise and education events, nurture key accounts, and build a sustainable pipeline to drive sales growth.

Collaborating with Sales, Product, and BD teams, you will implement GTM programs, manage campaigns, and optimize marketing programs across B2B, B2C, and B2B2C models. Strong English and tools proficiency are required.

Qualifications

• Minimum 5 years of experience in Product Marketing, Brand Marketing, Trade Marketing, or related field.
• Industry preference: technology, education, or consumer electronics.
• Strong GTM planning and product lifecycle understanding.
• Experience driving sales growth with marketing programs.
• Experience with B2B, B2C, and B2B2C business models.
• Experience managing events, campaigns, and marketing programs for enterprise, education, and/or institutional segments.
• Ability to identify market opportunities, generate new leads, and build a sustainable sales pipeline.
• Strong analytical skills to translate market insights into actionable marketing strategies.
• Excellent stakeholder management and cross-functional collaboration.
• Experience working with Sales, Business Development, Product, and other teams.
• Strong PM skills to manage multiple initiatives.
• Excellent communication, presentation, and negotiation skills.
• Proficiency in MS Office or Google Workspace; CRM/marketing/sales platforms a plus.
• Fluent in English, both written and spoken.

Responsibilities

• Ensure alignment of marketing strategies across events, education, and enterprise segments for all brands.
• Plan and execute all events for enterprise and education segments.
• Build and maintain strong relationships with key accounts and decision-makers.
• Support the Sales team in acquiring new customers and generating new project leads across all segments.
• Develop ecosystems involving schools, educational institutions, and communities.
• Identify and manage new project leads.
• Build a high-quality and sustainable project pipeline.
• Design and implement programs that support sales targets.
• Manage sell-in and sell-out activities.
• Monitor program performance and sales results.
• Plan and execute Principal activities, including program updates, incentive programs, and activity support.
• Manage the portal to support B2B2C sales.
• Provide real-time information on products, pricing, promotions, and stock availability.
• Facilitate partners and channels in transactions and end-customer service.

Skills

Product marketing

Go-to-market planning

Lifecycle management

Lead generation

Sales pipeline

Event management

Stakeholder management

Cross-functional collaboration

English proficiency

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

CRM software

Marketing platforms

Google Workspace

Microsoft Office

Job description

Job Description

• Ensure alignment of marketing strategies across events, education, and enterprise segments for all brands.
• Plan and execute all events for enterprise and education segments.
• Build and maintain strong relationships with key accounts and decision-makers.
• Support the Sales team in acquiring new customers and generating new project leads across all segments.
• Develop and strengthen ecosystems involving schools, educational institutions, and communities.
• Proactively identify and manage new project leads.
• Build a high-quality and sustainable project pipeline.
• Design and implement programs that support sales targets.
• Manage sell-in and sell-out activities.
• Continuously monitor program performance and sales results.
• Plan and execute Principal activities, including program updates, incentive programs, and activity support.
• Manage the portal to support B2B2C sales.
• Provide real-time information on products, pricing, promotions, and stock availability.
• Facilitate partners and channels in conducting transactions and serving end customers.

Job Requirement

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Minimum 5 years of experience in Product Marketing, Brand Marketing, Trade Marketing, or a related field, preferably in the technology, education, or consumer electronics industry.
• Strong understanding of product marketing strategies, go-to-market (GTM) planning, and product lifecycle management.
• Proven experience in developing and executing marketing programs that drive sales and business growth.
• Strong understanding of B2B, B2C, and B2B2C business models and customer journeys.
• Experience managing events, campaigns, and marketing programs for enterprise, education, and/or institutional segments.
• Proven ability to identify market opportunities, generate new leads, and build a sustainable sales pipeline.
• Strong analytical skills with the ability to translate market insights and sales data into actionable marketing strategies.
• Excellent stakeholder management and relationship-building skills, with the ability to engage key accounts, decision-makers, partners, and channel networks.
• Experience working closely with Sales, Business Development, Product, and other cross-functional teams.
• Strong project management skills with the ability to manage multiple initiatives and priorities simultaneously.
• Excellent communication, presentation, and negotiation skills.
• Strong problem-solving and strategic thinking abilities.
• Proficiency in Microsoft Office or Google Workspace; experience with CRM, marketing, or sales platforms is a plus.
• Fluent in English, both written and spoken.

$22