Brand Executive

PT Kami Gawi Berjaya (The Watch Co.); Jakarta Selatan; On-site; IDR 200,880,000 - 312,480,000; Full time

Job summary

PT Kami Gawi Berjaya (The Watch Co.) is seeking a GTM & Product Marketing specialist in Jakarta Selatan to develop go-to-market strategies for new products, define compelling product messages, and ensure readiness across marketing, retail, and e-commerce channels. The role involves collaborating with principals and marketing teams to translate insights into impactful campaigns and launches.

The candidate will coordinate with Marketing, Retail, E-commerce, VM, Operations, and Finance, while

Qualifications

• Bachelor's degree is required.
• Strong written and spoken English.
• Excellent analytical and numerical abilities.
• Proficiency in presenting and communicating insights.

Responsibilities

• Develop GTM plans with Marketing for new products and collections.
• Define product highlights, USPs, and consumer-facing messages.
• Ensure launch readiness across marketing, retail, e-commerce, and operations.
• Collaborate on campaigns, product launches, KOL initiatives, events, and brand activations.
• Provide product and commercial insights to shape marketing activities.
• Evaluate campaigns and identify follow-up opportunities.
• Coordinate with principals on product, marketing, launch, and reporting requirements.
• Communicate local market insights and product performance.
• Work with Marketing, Retail, E-commerce, VM, Operations, and Finance.
• Evaluate new products and assortments and recommend buys.
• Develop assortment plans based on positioning, market potential, and sales performance.
• Analyze SKU performance and actions like replenishment or exit.
• Support seasonal and annual buying plans.
• Manage purchasing budgets and monitor actual vs planned purchases.
• Analyze inventory, sales trends, and forecasts to optimize buying.

Skills

English proficiency

Analytical skills

Numerical skills

Presentation skills

Communication

Stakeholder management

Education

Bachelor's degree in Business, Marketing, Management, Economics, or related fields

Job description

GTM & Product Marketing

• Develop GTM plans with the Marketing team for new products and collections.
• Define key product highlights, USPs, and consumer-facing product messages.
• Ensure launch readiness across marketing, retail, e-commerce, and operations.
• Marketing & Activation
• Collaborate with Marketing on campaigns, product launches, KOL initiatives, events, and brand activations.
• Provide product and commercial insights to shape marketing activities.
• Evaluate campaign and activation performance and identify follow-up opportunities.

Principal & Stakeholder Management

• Coordinate with brand principals on product, marketing, launch, and reporting requirements.
• Communicate local market insights and product performance.
• Work closely with Marketing, Retail, E-commerce, VM, Operations, and Finance.

Product & Merchandising

• Evaluate new products and collections from principals and recommend products to buy.
• Develop assortment plans based on brand positioning, market potential, and sales performance.
• Analyze SKU performance and recommend actions such as replenishment, reallocation, promotion, or exit.

Buying & Budget

• Support seasonal and annual buying plans.
• Manage purchasing budgets / OTB and monitor actual vs. planned purchases.
• Analyze inventory, sales trends, and forecasts to optimize buying decisions.

Retail & E-Commerce

• Monitor product performance and stock availability across online and offline channels.
• Recommend stock allocation and reallocation based on demand and channel performance.
• Support product visibility and execution across retail and e-commerce.

• Bachelor's degree in Business, Marketing, Management, Economics, or related fields.
• Minimum 2 years of experience in brand management, merchandising, buying, retail, fashion, lifestyle, watches, FMCG, or related industries.
• Good written and spoken English.
• Strong analytical and numerical skills.
• Proficient in presentation skills
• Understanding of merchandising, buying, assortment planning, inventory, sell-through, forecasting, and budget management.
• Understanding of GTM, marketing campaigns, and product launches.
• Strong project management and organizational skills.
• Strong communication and stakeholder management skills