Product Marketing Specialist

Modena; Indonesia; On-site; IDR 89,280,000 - 223,200,000; Full time

Job summary

Modena in Indonesia is seeking a Product Marketing Coordinator to align product strategies, launches, and campaigns with sales goals. You will collaborate across Sales, Trade Marketing, and Product Development to optimize displays, budgets, and market approaches, while conducting market analysis.

Ideal candidates have a Bachelor's in Marketing or related field, at least 2 years in product marketing for home appliances, and strong data and project management skills.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field required.
• At least 2 years of product marketing experience in home appliances.
• Strong communication and negotiation skills.
• Data analysis and business development capabilities.
• Project management and campaign execution experience.
• Advanced knowledge of MS Office.
• Customer-focused with ability to develop market strategies.

Responsibilities

• Coordinate with Sales, Trade Marketing, and Product Development teams to align product strategies, displays, and budget plans.
• Assist in identifying new products, drive product launches, and execute campaigns and roadshows to support market strategies.
• Analyze customer characteristics and conduct channel mapping for targeted product distribution.
• Lead product introduction efforts, focusing on sales growth, and analyze competitor campaigns for pricing and promotional insights.
• Collaborate with the Market Analyst Team to implement PSI (Production, Sales, and Inventory) strategies.

Skills

Communication

Negotiation

Data analysis

Business development

Project management

Campaign execution

MS Office

Market strategy

Education

Bachelor’s degree in Marketing/Business

Tools

MS Office

Job description

Responsible for coordinating product strategies, launches, sales campaigns, and market analysis to drive sales and growth.

Key Responsibilities

• Coordinate with Sales, Trade Marketing, and Product Development teams to align product strategies, displays, and budget plans.
• Assist in identifying new products, drive product launches, and execute campaigns and roadshows to support market strategies.
• Analyze customer characteristics and conduct channel mapping for targeted product distribution.
• Lead product introduction efforts, focusing on sales growth, and analyze competitor campaigns for pricing and promotional insights.
• Collaborate with the Market Analyst Team to implement PSI (Production, Sales, and Inventory) strategies.

Qualifications

• Min. Bachelor’s degree in Marketing, Business, or a related field.
• Min. 2 years of experience in product marketing, preferably within the home appliances industry.
• Strong communication and negotiation skills.
• Proficient in data analysis and business development.
• Experience in project management and campaign execution.
• Advanced knowledge of Ms. Office.
• Customer-Obsessed, with an ability to develop market strategies.