Brand Marketing Manager - Education

Seven Retail; Indonesia; On-site; IDR 150,000,000 - 300,000,000; Full time

Job summary

Seven Retail seeks a Brand Marketing Manager - Education to drive integrated marketing strategies that elevate brand awareness and student acquisition across multiple centers. You will lead brand consistency, collaborate with Sales, Academic and Digital teams, and oversee content production for digital and offline channels.

The ideal candidate has at least 5 years in brand marketing, strong analytics, and a track record of measurable campaign outcomes in education or service sectors.

Qualifications

• Bachelor's degree in Marketing or related field required.
• Minimum 5 years of experience in brand marketing or communications.
• Proven track record with integrated brand campaigns and measurable outcomes.

Responsibilities

• Develop and execute integrated brand marketing strategies to increase awareness and student acquisition.
• Lead brand management to ensure consistent messaging and visual identity across channels.
• Conduct market research and competitor analysis to identify growth opportunities.
• Collaborate with cross-functional teams to deliver cohesive campaigns.
• Oversee content planning and production across digital, social, and offline channels.
• Monitor campaign performance and use data to drive strategy improvements.

Skills

Brand Marketing

Market Research

Campaign Management

Analytics

Education

Bachelor's degree in Marketing

Job description

Our Company

Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services.

Our Company

Founded in 2020, Seven Retail is a House of Brands focused on making quality lifestyle services more accessible. With over 200 centers and growing, we operate across F&B, Education, Healthcare, and Lifestyle Services. We are on a mission to make increasingly higher quality, premium lifestyle services accessible to everyone, helping people get more out of their paycheck so everybody can experience a higher standard of living. Ready to take the next step in your career? Join us as a Brand Marketing Manager - Education and discover what you can achieve at Seven Retail. Read on to learn more!

Your Day-to-Day

• Develop and execute integrated brand marketing strategies and campaigns to increase brand awareness, strengthen market positioning, and drive student acquisition.
• Lead brand management initiatives by ensuring consistent messaging, visual identity, and brand experience across all online and offline marketing channels.
• Conduct market research, competitor analysis, and consumer insight studies to identify growth opportunities and optimize brand strategy.
• Collaborate with cross-functional teams, including Sales, Academic, Digital Marketing, and Creative, to deliver cohesive and impactful marketing campaigns.
• Oversee the planning and production of marketing content across digital, social media, and offline channels to support business and brand objectives.
• Monitor campaign performance, analyze key marketing metrics, and recommend data-driven strategies to improve brand impact and marketing effectiveness.

What We're Looking For

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field, with excellent communication, presentation, and stakeholder management skills.
• Minimum 5 years of experience in Brand Marketing, Marketing Communications, or a related role, preferably within the education or service industry.
• Proven track record of developing and executing integrated brand campaigns that deliver measurable business and brand outcomes.
• Strong understanding of brand strategy, consumer behavior, market research, and competitive analysis, with the ability to translate insights into actionable initiatives.
• Experience collaborating with cross-functional teams and managing multiple marketing projects in a dynamic, fast-paced environment.
• Proficiency with marketing analytics, presentation, and collaboration tools (e.g., Google Analytics, Looker Studio, Google Workspace, Microsoft Office, or similar platforms) to support reporting and strategic decision-making.